Direct-to-Consumer Strategies in the Wine Industry with Patrick Roney - 021
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Direct-to-Consumer Strategies in the Wine Industry with Patrick Roney - 021
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Join host Brandon Amoroso as he converses with Patrick Roney, former founder and CEO of Vintage Wine Estates and Windsor Vineyards, to uncover the evolving landscape of the wine industry. Patrick shares his four-decade journey, the challenges of navigating a highly regulated market, and the pivotal role of direct-to-consumer strategies and technology in driving success. Discover how wineries can overcome distribution hurdles, leverage e-commerce, and embrace innovation to connect with today’s consumers.
Here's what you'll learn:
📈 DTC Strategies: Building direct consumer relationships.
📜 Regulation Navigation: Understanding the three-tier system.
🛒 E-Commerce Trends: Leveraging platforms like Shopify.
🤖 AI in Wine: Enhancing customer engagement.
📉 Distributor Challenges: Overcoming consolidation effects.
🍷 Wine Clubs: Maintaining customer relationships.
🎨 Label Innovation: Advancements in wine labeling.
🌍 Market Insights: Opportunities in the U.S. market.
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