In this episode of Digitally Curious, host Andrew Grill sits down with Gill Switalski, CEO of Infrared Kinetics, to explore how cutting-edge infrared technology is revolutionising real-time tracking and data precision - not just in motorsport, but across a host of industries.

Gill shares her journey from corporate lawyer to tech innovator, describing how curiosity, intellectual property expertise, and strategic partnerships have driven Infrared Kinetics’ success.

Together, we dive into:

• The role of digital twins in bridging the physical and virtual worlds
• Why GPS is no longer sufficient and how infrared tech delivers robust, interference-proof data, even under extreme conditions
• How the company’s miniature, powerful tracking emitters are opening motorsport and STEM education to a global audience
• Real-world applications in smart cities, railways, defence, logistics, and the world’s first precision drone delivery
• Ways the business model is transforming revenues for sporting circuits and offering new opportunities in gaming, advertising, and sports betting
• Gill's vision for infrastructure that makes society safer, more efficient, and more inclusive

More information

IRK website

Gill on LinkedIn

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Your Host is Actionable Futurist® Andrew Grill

For more on Andrew - what he speaks about and recent talks, please visit ActionableFuturist.com

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Two tech worlds meet to answer a pressing question: if AI can act for us, what should remain meaningfully human? In this episode, We've teamed up with Gareth Mitchell and Ghislaine Boddington from the Somewhere on Earth Podcast to compare notes on practical adoption, cultural nuance, and the messy, beautiful realities of bringing AI into daily life.

Andrew Grill shares how enterprise leaders move from hype to “aha” moments, including a live case where a 17,000-cell SWOT analysis became actionable strategy in minutes. We dig into why projects stall—broken processes, outdated ROI, and thin literacy—and how smart training and transparent policies shift teams from pilots to outcomes.

The conversation widens beyond boardrooms. Ghislaine traces the arc from early telepresence and immersive art to today’s “body in the digital,” where trust, intimacy, and presence underpin healthy human-machine collaboration. We examine digital human twins, agentic AI that makes decisions on our behalf, and the ethics of agents negotiating with each other. Expect clear takes on governance, transparency, and the line between pattern-matched empathy and the real thing. We also explore global perspectives: AI ethics in the Nordics, smart-city lessons from Singapore, manufacturing in Japan, and the access gaps that keep billions offline.

Media and learning are transforming too. Universities are moving from AI bans to guidance that requires prompt and output documentation, building accountability and critical thinking. On the creator side, we look at AI in podcast production and the next step—personalized listening that adapts to knowledge and time. Along the way, we share recommended episodes, from Karen Jacobsen’s origin as the original Aussie Siri voice to Deborah Humble’s high-wire opera story packed with lessons in resilience and preparation.

If you’re curious about technology but allergic to hype, this co-production brings grounded examples, human-centered design, and a global lens. Subscribe, share with a friend who needs a practical AI playbook, and leave a quick review with your biggest “aha” or open question—what would you never let an AI decide for you?

Resources mentioned
Somewhere on Earth Podcast

Thanks for listening to Digitally Curious. You can buy the book that showcases these episodes at curious.click/order

Your Host is Actionable Futurist® Andrew Grill

For more on Andrew - what he speaks about and recent talks, please visit ActionableFuturist.com

Andrew's Social Channels
Andrew on LinkedIn
@AndrewGrill on Twitter
@Andrew.Grill on Instagram
Keynote speeches here
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In this episode of Digitally Curious, Andrew Grill speaks with Trevor Davis, renowned futurist and pioneer in big data, AI, and digital transformation about the evolving intersection of artificial intelligence and the creative industries. Trevor shares insights drawn from decades of experience at the cutting edge, delving into the opportunities, challenges, and ethical dilemmas facing creative professionals in the age of “Createch.”

Key Topics

• Trevor’s Journey: From material science, through leadership at IBM, to independent AI consultancy focused on creative industries.
• Defining Createch: Understanding where creativity meets technology, and how createch businesses differ from traditional creative firms.
• Industry 4.0 in Creativity: The impact of generative AI, digital twins, extended/virtual reality, blockchain, and 3D printing on artistic and commercial creative fields.
• Generative AI in Practice:
  • How tools like ChatGPT, OpenAI Sora, and others are transforming animation, content creation, and writing.
  • Tensions between democratisation of content and the diminishing role of creative gatekeepers.
• Sustainability & AI:
  • Why most createch startups lack sustainability policies, and the significant environmental costs of digital production and AI.
  • The growing need for responsible energy, water, and e-waste management in creative tech supply chains.
• Ethics & IP in Creative AI:
  • Core dilemmas surrounding data usage, IP, and copyright in AI tools trained on creative works.
  • The legal grey zones and the role of large publishers versus individual artists in rights advocacy.
• AI’s Role in Growth:
  • Predictions for the UK creative sector to reach £300 billion by 2030, with AI and createch as catalysts.
  • The shifting dynamics between brands and agencies as clients use generative tools for early-stage concept work.
• Agentic AI & The Future of Advertising:
  • The emerging paradigm where AI agents transact and consume advertising—what it means for brands, agencies, and human creativity.
• Upskilling & Mindset:
  • Why creative professionals must proactively adopt and experiment with AI tools—or risk obsolescence.
  • Three actionable steps for creatives: deepen tool usage, stay informed via industry and technical sources, and build simple agents for hands-on learning.

Quick Fire Round

• Favourite travel seat: aisle
• AI wish: automate laundry
• Most-used app: Things (for daily and long-term planning)
• Book recommendation: “Helm” by Sarah Hall
• Actionable tip: Don’t fear AI—explore, experiment, and keep learning.

Resources Mentioned

Guest website: curiousdemon.com

Connect: Trevor Davis on LinkedIn

Thanks for listening to Digitally Curious. You can buy the book that showcases these episodes at curious.click/order

Your Host is Actionable Futurist® Andrew Grill

For more on Andrew - what he speaks about and recent talks, please visit ActionableFuturist.com

Andrew's Social Channels
Andrew on LinkedIn
@AndrewGrill on Twitter
@Andrew.Grill on Instagram
Keynote speeches here
Order Digitally Curious