Digital Transformation and Cultural Change

You've probably heard the term "digital transformation" mentioned more than once, right? Well, it's much more than just adopting new technologies in our daily work.

Digital transformation implies getting used to a new way of working that is more collaborative, process-based and with an agile and innovative approach, and this adaptation implies a cultural change for the whole organisation.

In this chapter, Paloma Pérez and Gustavo Cotrina explain what digital transformation consists of, why it is essential for our organisation and how we can support this process of cultural change.