Digital Transformation Success Podcast Por Priscilla McKinney arte de portada

Digital Transformation Success

Digital Transformation Success

De: Priscilla McKinney
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You'll hear from consultants, trainers, executives, innovators and thought leaders. We'll avoid buzzwords, jargon and leave behind our egos to help you take that next step toward digital transformation success. Hosted by author and serial entrepreneur, Priscilla McKinney. Learn more at www.digitaltransformationsuccess.com Economía Marketing Marketing y Ventas
Episodios
  • The Digital Transformation of Market Research with Agentic AI

    The Digital Transformation of Market Research with Agentic AI
    Mar 24 2026
    Market research has a productivity problem, and the industry has been too busy fielding studies to fix it. Priscilla McKinney, host of Digital Transformation Success and CEO of Little Bird Marketing, sits down with Jeremy Antoniuk, Founder and CEO of Scalafai, to talk about what happens when someone who has actually run research operations builds the platform they always wished existed. On this episode of Digital Transformation Success, Antoniuk brings two decades of hands-on experience to a conversation about why the research industry is overdue for a different approach and what it looks like when digital transformation meets the day-to-day grind of a project manager. The pressure to do more with less has pushed research teams to patch together workflows across a fragmented landscape of tools, and that fragmentation creates risk at every stage of a project. Data quality issues that force costly re-fielding, executive presentations that consume senior-level hours, survey programming that eats days when it could take minutes — these are not edge cases. They are the standard. What separates a platform built by someone who has lived that reality from one built purely by engineers is the difference between a tool that performs and one that actually fits the way researchers work. "Building software that truly helps a user get through their day faster and with less pain," Antoniuk explains, "to me, that's the ultimate measure of success." The build-vs-buy debate runs underneath much of this conversation, and Antoniuk's perspective is grounded in real patterns he is seeing across the industry. For research teams weighing whether to develop something in-house, the answer may be less about capability and more about what it actually costs in time, in risk, and in the domain knowledge that no engineering team inherits automatically. The path to meaningful marketing automation in research is not just a technology decision. It is an operational one. Sponsors: Priscilla McKinney here! I am very excited to tell you about my book: Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Ever feel like your marketing plan is just... meh? You've got the pieces, but are they really working together? We often find that even when companies are doing the right things, they may not be doing them in the right order. The results are, well, no results. Curious how you can effectively evaluate your marketing efforts? Want clarity on your next best strategic move? Take our Marketing Assessment Quiz and in just minutes, discover exactly where you stand – and where you could be going. Click here and take the quiz today and don’t leave success to chance. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    28 m
  • Digital Transformation Is a People Problem, Not a Technology Problem

    Digital Transformation Is a People Problem, Not a Technology Problem
    Feb 24 2026
    *Help us shape the future of Digital Transformation Success by taking a short, 11-question ⁠⁠listener survey⁠⁠.* Most companies treat digital transformation as a technology problem and spend accordingly. Digital Transformation Success returns with host and Little Bird Marketing CEO Priscilla McKinney tackling one of the most misunderstood realities in business today. The failure rate of digital transformation initiatives is not a technology crisis. It is a people crisis. And until organizations accept that distinction, no amount of software spending will save them. The rate of business mortality is accelerating, and the organizations that survive are not the ones with the largest tech budgets or the most sophisticated tools. A clear digital transformation strategy matters far less than the organizational willingness to actually change how people work, think, and create value. Because transforming isn't about software, it's about people. "So many digital initiatives fail because people never asked whether their people were willing to work differently," McKinney explains. "Think differently, or let go of the way things used to be." McKinney breaks down the approaches available to organizations at different stages of readiness, and the strategic levers that determine where to focus first, arguing that the right starting point is rarely where most companies begin. Marketing automation, new platforms, and digitized workflows all play a role in transformation. But the organizations that get the most from those investments are the ones that do the harder internal work first. Skipping that step is not a shortcut. It is the reason so many initiatives end up as cautionary tales. Sponsors: Ever feel like your marketing plan is just... meh? You've got the pieces, but are they really working together? Little Bird Marketing often finds that even when companies are doing the right things, they may not be doing them in the right order. The results are, well, no results. Curious how you can effectively evaluate your marketing efforts? Want clarity on your next best strategic move? Take the Marketing Assessment Quiz and in just minutes, discover exactly where you stand – and where you could be going. Click here and take the quiz today and don’t leave success to chance. Priscilla McKinney is not just a CEO; she is also a LinkedIn Influencer. The reality is that very few people are using LinkedIn efficiently or effectively, and if you’re not careful, social media can become a black hole. When you emerge, you find you wound up in a place you never intended to go and you’re wondering where all the time went. Time is precious, and trying to be everything to everyone means becoming nothing to no one. That's why she's developed a transformative 12-week course that goes beyond basic tips and tricks – teaching you how to build a strategic network and create stellar content that cuts through the LinkedIn noise. Click here to learn more, and sign up for a spot in her social influence course today! Learn more about your ad choices. Visit megaphone.fm/adchoices
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    28 m
  • Digital Transformation as a Growth Strategy

    Digital Transformation as a Growth Strategy
    Jan 27 2026
    *Want to win some noise-canceling headphones? Help us shape the future of Digital Transformation Success by taking a short, 11-question ⁠⁠listener survey⁠⁠ and be entered into the giveaway. Deadline is February 28th.* Growth doesn't always require more spending, it requires smarter allocation of existing resources. Digital Transformation Success host and Little Bird Marketing CEO Priscilla McKinney speaks with Eric Siano, Managing Director at Blue Leopard LLC about digital transformation as a business growth accelerator. They examine how companies can achieve measurable growth by rethinking current spending levels rather than demanding increased budgets. Siano shares frameworks for translating digital transformation strategy into executable go-to-market plans that impact revenue, efficiency, and cross-departmental alignment. Siano's experience spanning 15 industries and 17 countries reveals a counterintuitive truth, that digital transformation consulting isn't about mastering industry-specific nuances, but recognizing universal patterns in how businesses create value. The core challenges remain consistent whether working in financial services, automotive, or consumer goods - companies must develop products, communicate their value, and reach customers effectively. This perspective allows him to see beyond surface-level technology debates and identify the fundamental business problems that digital transformation strategy should solve. "Understanding that digital transformation is a growth accelerator, once you understand that, there's a lot of commonality across industries," Siano explains. "We have to create products, we have to communicate the value of those products, we have to reach customers." The shift from viewing digital transformation as a technology project to recognizing it as a digital business strategy requires fundamental changes in how departments communicate and collaborate. When teams align around shared revenue goals rather than isolated departmental metrics, the conversation moves from blame and excuses to collective problem-solving. This alignment doesn't happen through new systems alone, it emerges from understanding customer buying cycles, budget processes, and the strategic use of questions that guide organizations toward actionable solutions rather than scattered tactics. Sponsors: Priscilla McKinney here! I am very excited to tell you about my book: Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Priscilla McKinney is not just a CEO; she is also a LinkedIn Influencer. The reality is that very few people are using LinkedIn efficiently or effectively, and if you’re not careful, social media can become a black hole. When you emerge, you find you wound up in a place you never intended to go and you’re wondering where all the time went. Time is precious, and trying to be everything to everyone means becoming nothing to no one. That's why she's developed a transformative 12-week course that goes beyond basic tips and tricks – teaching you how to build a strategic network and create stellar content that cuts through the LinkedIn noise. Click here to learn more, and sign up for a spot in her social influence course today! Learn more about your ad choices. Visit megaphone.fm/adchoices
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    34 m
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