Digital Storytelling for Nonprofits

Are you telling stories that truly inspire donor action?
In this episode of the Rainmaker Fundraising Podcast, Andrew Olson talks with Tayloe Clements, Director of Digital Marketing at Barna Group and host of the Mission Money podcast. Tayloe shares her journey from filmmaker to nonprofit strategist and breaks down five key elements of compelling storytelling. She explains why conflict and transformation are essential, and offers practical advice for creating impactful video content—even with limited resources. Whether you’re a seasoned marketer or just getting started, this episode will help you level up your digital storytelling.

Chapters

• (00:00:03) - Rainmaker: The Fundraising Podcast
• (00:00:46) - Taylor on His Leader Journey
• (00:02:02) - Barna the Swing dancer on How To Fit It All In
• (00:03:02) - Nonprofit Missionary
• (00:06:25) - What Excites You About Storytelling?
• (00:07:35) - The Story of Donor Engagement
• (00:11:19) - 4 Key Elements of a Mission
• (00:14:04) - Your Leadership Journey Email Course
• (00:15:48) - The Donor: The Hero of Nonprofit Marketing
• (00:19:10) - How to Coach Nonprofit Leaders on Camera
• (00:22:18) - How to Tell a Story in Video
• (00:26:15) - Andrew Olson: The Nonprofit Future
• (00:30:32) - Social Media: How to Tell the Story
• (00:33:44) - How to Start a Business in the Digital World
• (00:35:23) - A Few Favors For You