In this episode of the Digital Signage Today podcast, produced by Networld Media Group, Judy Mottl, editor of Digital Signage Talk, talks with Jeff Van Houten and Jovani Torres from Cree LED.

Cree LED is a well-known leader given its 30-plus years in the OEM LED market and its technology can be found in a wide range of applications, from portable lighting like flashlights, headlamps and bike lights to horticultural systems used in greenhouses and vertical farms.

Van Houten is a product manager and Torres is a strategic business developer for Cree LED's High Bright products.

What sets the High Bright division apart is its focus on LED solutions for digital displays — think large-scale signage, video walls and public information displays.

Cree LED has played a big role in shaping the digital display space and has behind many of the foundational technologies that are now industry standards.

Just to name a few:

• The first outdoor SMD LED, which made it possible to have durable, weather-resistant digital signage.
• The first RGB LEDs designed for tilted viewing angles.
• The first ultra-contrast LEDs, using a proprietary dark coating. That helped reduce glare and delivered crisper blacks and more vivid color –critical for high-resolution video walls and premium displays.
• Its introduction of multi-lens RGB LEDs. Instead of using three separate LEDs, Cree combined them into a single component. This means simpler assembly, better color mixing and a cleaner design.

Cree LED's latest innovation is FusionBeam, which combines RGB dies into one compact package. This innovation enables thinner, lighter signage, easier integration and up to 4x less light spill, which helps reduce light pollution. It's a huge leap forward in terms of visual clarity, especially for icons, logos and video content.

Learn how Cree LED's research and development as well as deep industry experience have allowed us to stay ahead of the curve.

In this episode of the Digital Signage Today podcast, produced by Networld Media Group, Judy Mottl, editor of Digital Signage Talk, talks with Rob Meiner, a senior solutions engineer with Peerless-AV, about the digital signage project at the Lincoln Park Zoo in Chicago.

Peerless-AV's discussions with the zoo revealed the zoo wanted to boost its visitors experience as well as provide more engaging content. Peerless-AV designs and manufactures outdoor displays and TVs, dvLED and LCD video wall systems, integrated kiosks, professional carts and stands.

The zoo's indoor Searle Visitor Center installation included four 75-inch Samsung landscape displays and Peerless-AV SmartMount Universal Flat Wall Mounts and a 55-inch Samsung display with a Peerless-AV Smart Mount Universal Flat Wall Mount.

The outdoor East Gate area installation included three Peerless-AV Smart City Kiosks with 55" Xtreme High Bright Outdoor Displays fixed to concrete pedestals. Each was equipped with a Wi-Fi antenna and a BrightSign media player. There are also Two Peerless-AV 75-inch Xtreme High Bright Outdoor Displays (XHB754) with Outdoor Flat Wall Mounts.
Meiner shares insight on the deployment of digital signage and kiosks from placement strategy to the challenges an outside installation presents.

The traditional approach to digital signage may soon take a big turn given the advent of virtual AR-powered signage. The leader driving the change is Skidattl, a start up led by Randy Marsden who serves as CEO. Marsden is known for numerous successful ventures including the onscreen keyboard Swype , which was acquired by Microsoft, and Dryft, which was acquired by Apple.

Skidattl is a B2B SaaS platform enables businesses to place virtual signs in the real world using AR. It had its soft launch at the FASTSIGNS International Convention 2025 and the enthusiastic feedback on virtual signage was clear.

In this episode of the Digital Signage Today podcast Marsden shares how he envisions a future where virtual information seamlessly integrates with the real world.