In this episode of the Digital Signage Today podcast, produced by Networld Media Group, Judy Mottl, editor of Digital Signage Talk, talks with Rob Meiner, a senior solutions engineer with Peerless-AV, about the digital signage project at the Lincoln Park Zoo in Chicago.

Peerless-AV's discussions with the zoo revealed the zoo wanted to boost its visitors experience as well as provide more engaging content. Peerless-AV designs and manufactures outdoor displays and TVs, dvLED and LCD video wall systems, integrated kiosks, professional carts and stands.

The zoo's indoor Searle Visitor Center installation included four 75-inch Samsung landscape displays and Peerless-AV SmartMount Universal Flat Wall Mounts and a 55-inch Samsung display with a Peerless-AV Smart Mount Universal Flat Wall Mount.

The outdoor East Gate area installation included three Peerless-AV Smart City Kiosks with 55" Xtreme High Bright Outdoor Displays fixed to concrete pedestals. Each was equipped with a Wi-Fi antenna and a BrightSign media player. There are also Two Peerless-AV 75-inch Xtreme High Bright Outdoor Displays (XHB754) with Outdoor Flat Wall Mounts.
Meiner shares insight on the deployment of digital signage and kiosks from placement strategy to the challenges an outside installation presents.

The traditional approach to digital signage may soon take a big turn given the advent of virtual AR-powered signage. The leader driving the change is Skidattl, a start up led by Randy Marsden who serves as CEO. Marsden is known for numerous successful ventures including the onscreen keyboard Swype , which was acquired by Microsoft, and Dryft, which was acquired by Apple.

Skidattl is a B2B SaaS platform enables businesses to place virtual signs in the real world using AR. It had its soft launch at the FASTSIGNS International Convention 2025 and the enthusiastic feedback on virtual signage was clear.

In this episode of the Digital Signage Today podcast Marsden shares how he envisions a future where virtual information seamlessly integrates with the real world.

In this episode of the Digital Signage Today podcast, Judy Mottl talks with Ricardo Belmar, director partner marketing for retail and consumer goods at Microsoft.

In this role, Belmar helps Microsoft Cloud for Retail partners grow their business by delivering cloud-based AI solutions and services to retailers and consumer goods brands, solving their business challenges in supply chain, store operations, and elevating the shopper journey. He is also the podcast producer and host of The Retail Razor Podcast Network series of podcasts helping retailers cut through the clutter in retail trends and retail technology.

Belmar has over two decades of experience leading retail tech marketing and product teams to help retail organizations deliver elevated customer experiences and optimize their operations using technology including digital signage and shares his insights on big innovations and where digital signage is heading in the next decade.