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In this episode, Caitlyn and Meredith break down the current state of paid advertising for home improvement contractors and separate myth from reality.

They cover four key platforms—Google Search, Local Service Ads, Meta (Facebook & Instagram), and YouTube—highlighting what’s changed, what still works, and where contractors should focus their budgets in 2026.

Listeners will learn:

• Why Google Ads are more expensive—but still effective
• How LSAs have become a top-performing lead source
• Why retargeting is the most valuable Meta strategy
• How YouTube can influence homeowners early in the decision process

The episode emphasizes the importance of a coordinated, multi-channel strategy focused on visibility, trust, and consistent follow-up throughout the customer journey.

Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.

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AI is everywhere right now — and for contractors, it can feel overwhelming.

In this episode of Digital Marketing for Contractors, Caitlyn Noble and Meredith Medlin cut through the noise and focus on what actually matters: real-world AI applications that contractors can use today to improve marketing, lead response, and visibility online.

We break down three high-impact use cases:

• AI for content & SEO — scaling location pages, blog ideas, FAQs, and review responses faster
• AI search visibility (GEO) — how to show up in AI-generated search answers like ChatGPT, Perplexity, and Google AI Overviews
• AI for lead follow-up & CRM workflows — improving speed-to-lead, automating text follow-up, and keeping your pipeline clean

The big takeaway? AI is a tool, not a strategy. The contractors who win are the ones using it thoughtfully to support human expertise, not replace it.

If you’ve been wondering where AI actually fits into your business, this episode gives you a practical roadmap.

Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.

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Referrals are every contractor’s most valuable — and most underutilized — lead source. In this episode, we sit down with Jamey Vumback, founder of Get The Referral, to break down how contractors can transform their customer base into a scalable, predictable referral engine.

We cover why most referral programs fail (hint: lack of process), how to systemize referrals across your team, and how top companies are generating 20–40%+ of their revenue from referrals alone.

If you're tired of rising lead costs and want higher-converting, lower-cost opportunities — this episode is a must-listen.

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Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.