Feel Like You’re Always Selling? Try This Instead.

This week’s blog is all about the shift from pitching to guiding. If you want marketing that feels better and works better, this is for you.

🎯 Learn how to lead with value, build trust, and invite the sale without pressure.
📚 Read it now → https://jennielyon.com/the-marketing-mindset-shift-stop-selling-start-guiding/

The cart’s closed, the launch emails are sent, and now… what?

You're not alone if you’ve ever felt exhausted or directionless after a launch. The post-launch phase is one of your business's most overlooked (and valuable!) opportunities.

In this episode, I’m breaking down exactly what to do after your launch to keep momentum going, without burning out.

🎧 Here’s what we’ll cover:

✅ How to leverage your post-launch buzz for more sales
✅ What to send to buyers vs. non-buyers
✅ How to repurpose launch content for evergreen marketing
✅ Retargeting, replays, and other low-effort ways to stay visible
✅ Metrics to track so your next launch is even better

⌚ Time Stamps:

0:00 What to Do After the Launch: How to Ride the Post-Launch Momentum Without Burning Out
1:03 1 - The Importance Of The Post-Launch Phase
1:53 Pro-Tip - Post Launch Should Be Part Of Your Plan
2:40 2 - What To Do In The First 72 Hours
4:23 3 - How To Repurpose Launch Content For Evergreen Use
6:20 Pro-Tip: Re-purposing Is The Key To Burnout-Free Visibility
6:44 4 - Keep Leads Warm With Smart Follow Up
8:27 5 - ReTargeting and Replays
9:32 Pro-Tip: Include A Limited Time Offer
10:03 6 - ReFill Your Lead Funnel

💡 Ready to turn your launch into long-term growth? Let’s map it out together!
📞 Book your FREE Marketing Momentum Call → https://jennielyon.com/chatwithjennie

Your content might look great, but does it feel real to your audience?

In this episode, I’m discussing the power of behind-the-scenes (BTS) content and how it can transform your marketing from polished but impersonal to deeply relatable and conversion-friendly. If you’ve ever felt like your marketing is missing the “human touch,” this is the episode for you.

🎧 Here’s what we’ll cover:

✅ Why BTS content builds trust faster than a pitch
✅ What counts as behind-the-scenes (it’s easier than you think)
✅ How to tie your everyday moments back to your offers
✅ Mistakes to avoid when sharing personal content
✅ Tips to stay consistent—without overthinking it

⌚ Time Stamps:

0:00 Behind-the-Scenes Content
1:15 1 - Why Does Behind-the-Scenes Content Work?
2:00 2 - What Counts as Behind-the-Scenes Content?
3:03 3 - Sharing BTS Content
5:30 Pro-Tip: Dont Just Post BTS Content
5:45 4 - How to Tie It Back to Your Offers
6:50 Pro-Tip: Let Your Offers Live Inside Your BTS Content
7:00 Common Mistakes to Avoid
8:22 5 - Tips For Staying Consistent

🔗 Resources Mentioned:

💼 Free Strategy Call → https://jennielyon.com/chatwithjennie

👋 I’m Jennie Lyon, a digital marketing expert and agency owner. I help small business owners build profitable online businesses through simple, sustainable marketing strategies that work.

🌐 Website: https://jennielyon.com
📸 Instagram: @jennielyonmarketing
🔗 LinkedIn: https://linkedin.com/in/jennielyon
🎙️ Podcast: Digital Marketing Made Simple