Digital Marketing Deep Dive: Weekly Insights [Audio Only] - 29/08/2025

In this episode, we explore the rapid impact of Google’s August 2025 spam update and upcoming changes to its AI mode aimed at boosting click-through rates. We also discuss the growing reliance on AI tools for brand discovery - despite ongoing concerns about accuracy and claims that Google’s AI Overviews may breach its own spam policies. The episode covers how digital PR and authority building are evolving in the age of AI search, highlights a LinkedIn study showing professionals trust their networks more than AI or search engines for work advice, and reflects on the broader societal implications of AI - particularly fears around job displacement, even as companies like Nvidia continue to see strong investment.