Digital Imperative with Wendy Walker, Senior Director Marketing, Asia Pacific, Salesforce

As the digital imperative reshapes how we work and connect with our customers, marketers everywhere are experimenting and pushing the boundaries of digital technology. From pivoting to online events to driving hyper-personalisation, they’re spearheading a massive shift in customer engagement. In this episode Simone speaks with Wendy Walker, Senior Director Marketing, Asia Pacific, Salesforce, who shares how marketers can spearhead equality and empathetic engagement.