Digital Content Down Under! Brisbane Lions Digital Content Manager Courtney Mcdonnell

Digital Content Manager for the Australian Football League's Brisbane Lions,  Courtney Mcdonnell, joins this episode to talk all about her career and digital content in the Australian Football League. In this episode we discuss the challenges of navigating broadcast restrictions, partnership activation, developing a connection between social audiences between men's and women's teams, and finding content inspiration from international sports teams social media accounts.

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