Did You Miss the Exit? | Why Milestones Matter | Lorraine Ball | 1185

How do you establish meaningful milestones in your business? For years I treated my business plan like a glorified spreadsheet, a place to park projections and hope the numbers magically pointed me in the right direction. It took me longer than I care to admit to realize a plan without milestones is a lot like taking a road trip without those familiar green highway signs. You may get somewhere eventually, but you will spend a lot of time wondering if you missed your exit three miles back.

The trick is to start with honest, challenging and absolutely measurable goals. I learned this the hard way. In one of my earliest ventures, I confidently announced we were going to grow. That was it. Just grow. Predictably, no one knew what that meant, least of all me. Was I talking about five new clients or fifty? Without specifics, we drifted instead of charging ahead.

Once I began treating my goals like real mile markers, things changed. I set targets I could count, track, and celebrate. I tied them to timelines that forced me to make decisions instead of waiting for the perfect moment. Suddenly the business plan felt less like homework and more like a map with clear directions and a few helpful rest stops along the way.

Those measurable markers shape your timelines, clarify who is responsible for what, and give your budget a backbone. They turn vague intentions into a plan you can follow.

So here is my question for you. How do you set milestones that keep your business moving in the right direction?