Did You Know? The Sibling Rivalry, The Birth of Adidas and Puma

The Rivalry Between Adidas and Puma Brothers

In this episode, we uncover the fascinating true story of Adolf and Rudolf Dassler, two brothers who went from working together in their mother’s laundry room to founding rival global brands: Adidas and Puma. Their bitter feud not only split their hometown of Herzogenaurach, Germany, but also sparked a decades-long rivalry that shaped the modern sportswear industry.

Discover how their personal conflicts, World War II tensions, and relentless competition turned a small-town shoe business into two of the world’s most iconic athletic brands—and left a legacy of innovation and rivalry that endures today.