Did They PLAN the Backlash?

Distraction Marketing: Sex, Scandal, and Sydney Sweeney
American Eagle’s ad with Sydney Sweeney sent their stock flying, their mentions surging, and the internet into meltdown. But was the controversy part of the plan? In this episode, we break down how brands are using distraction and deliberate outrage to win the attention economy.

From Gwyneth Paltrow being hired as crisis cover after a Kiss Cam catastrophe, to Donald Trump’s strategic smoke bombs to bury headlines he doesn’t like, we explore how controversy converts—and when it backfires.

Plus, a surprising look at how AI adoption is following the same curve as e-commerce, and what it means for marketers.
All that, and a few hot takes from the TikTok comments section. Spoiler: Colbert vs. Rogan isn't the fight you think it is.