Diamonds Are a Scam: How Marketing Fooled the World

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Are diamonds really forever—or just one of the greatest marketing illusions ever created? This deep dive exposes how De Beers and a 1947 ad campaign transformed diamonds from rare luxury items into a cultural “must-have.” From the famous slogan “A Diamond Is Forever” to the two-month salary rule, discover how supply manipulation, advertising, and now lab-grown diamonds have shattered the myth of diamond value—and why prices are collapsing today.