Develop the Soul, Develop the Artist—Bippity Boppity Boo with Ally Sou

Ally Sou's (aka the Fairy Songmother) independent projects have over 185 million streams on Spotify and more than 500 million overall digital impressions. She is an Los Angeles based independent Songwriter, Lyricist and Executive Producer. She found a blindspot in the industry where no one was really developing artists anymore, so she developed her own process. This process is not just about developing artists, but also a formula for developing the soul.

**Please note: I'm aware that the audio has some minor disturbance. We couldn't edit it out. It was either keep the episode or trash it entirely. I chose to keep it because the content is more important than a minor inconvenience. Thank you for understanding!**

Here's the outline:

1. All the ways you can be a safe space and create safe space for yourself and others
2. The co-creative process of querying, receiving (observing), & affirming - leading to the discovery of potential and what's missing
3. The exhausting trend of working from a space of wanting/needing validation vs a space of being
4. Grappling with the question of holding dignity in a world that seems to chip away at it
5. Following what feels good (& trusting joy), quantity over quality, un-learning, & thinking less
6. A story of synchronicity, timing, alignment, & luck

Resources mentioned in this episode:

• Book - Artist's Way by Julia Cameron
• Episodes 4 & 5 of this podcast - Moving away from hustle culture
• Episode 7 of this podcast - Navigating 'what will people say'
• Song - W.I.T.C.H by Devon Cole

Alexandra Soumalias aka Ally Sou the Fairy Songmother, is mostly known for her success in writing for and developing artists. Ally Sou helps build visibility and leverage for emerging artists, leading several of her development projects to break out and/or sign record deals in the US, Canada and UK. In addition to artist development Ally Sou also has had her songs placed in a Hollywood blockbuster film, national ad campaigns (Telus, Simple Mobile, Microsoft and more) and major television networks like Nickelodeon, Netflix & Prime. IG: @undergroundhollywood

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