Designing Experiments to Build Your Business

The biggest barrier to starting a new business? Thinking you have to have all the pieces figured out before you can even begin. The longer we delay trying things out, inviting people in for feedback, and choosing one small thing to focus on at a time, the farther away we get from seeing what the busines could be. In this episode, we compare two examples of how experimentation can bring fresh inspiration and confidence while eroding self-doubt, AND take your business to heights you never could have imagined.