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Designing Experiences That Stick: Aegon’s CX Journey with Claire Bristowe

Designing Experiences That Stick: Aegon’s CX Journey with Claire Bristowe

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In this episode of the XI Café Podcast, we sit down with Claire Bristowe, Connecting with Customers Programme Manager at Aegon, to explore how Aegon is designing experiences that make a real difference to customers’ lives. From reshaping customer journeys to embedding a culture of empathy and insight-led decision making, Claire shares practical lessons from the frontline of CX transformation.

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