Designing Engaging and Memorable Family Events with Alicia Fritz

Today, it is my pleasure to speak with Alicia Fritz, Founder and Principal Designer of A Day in May Events, an event production firm sought after for mastering the art of entertaining. With a mission to preserve the unique history and life experiences of her clients and their families, Alicia and her team have been entrusted as strategic partners for their private, legacy clients for close to two decades. Since 2007, Alicia has built a dedicated staff of event specialists and creative thinkers who operate with a methodical and intuitive system that prioritizes collaboration with their clients, respectful partnership with their creative teams and an unwavering commitment to a flawless event.

Alicia has been recognized as one of the country's top event planners by VOGUE and Martha Stewart Weddings to name a few. From the serene, idyllic coastline of Northern Michigan to the exquisite landscape of the South of France, Alicia and her team rarely create in the same place twice and welcome the challenge of producing these exceptional moments for beloved clients in unchartered territory.

Alicia describes the world of events for UHNH families and their family offices, and highlights the occasions, formats, and experiences for which families most commonly turn to a professional, experiential event production specialist. She walks us through some of the unique aspects of events in the family wealth space and talks about the unique challenges, opportunities, and needs that family offices must understand and manage when overseeing such events.

Alicia offers her tips for engaging family members – especially the rising gen – during family events and gatherings organized by the family office or the family leadership.

Producing elaborate, experiential events takes a village of service providers. Alicia provides practical suggestions for families and their family offices on how to work with the universe of specialized vendors to make their events special and memorable.

Enjoy this illuminating conversation with one of the leading professionals in the UHNW events production space.