Designing A More Courageous Life: Bluubird Founder And CEO Katie Begando On Outdoors, Identity, And Building The Purpose Driven Brand From The Ground Up

On today’s Women Advancing, I’m joined by Katie Begando, Founder and CEO of Bluubird—a brand built on the idea that influence isn’t just for people with massive platforms or loud megaphones. It’s something we grow, collectively, through trust, community, and showing up consistently.

Katie’s story reflects a real shift in how brands are built today. Not top-down. Not alone. But with a village—customers, creators, partners, and believers—who help shape the brand as it grows. In our conversation, we talk about democratizing influence, listening closely to the people you serve, and what it really looks like to build momentum without losing your center.

We also dig into the realities of founding and scaling a consumer brand—the scrappy decisions, the resilience required, and the leadership it takes to keep going when the path isn’t linear.

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