Designed for Life - In conversation with Brad Scott, Principal Designer at Applied Design Works, New York

On the first day of 2026, and if we are honest, a touch later than planned due to the Christmas break, we are delighted to open the New Year with a conversation with the Co-founder of Applied Design (https://helloapplied.com), one of New York's leading branding and design agencies.

A short while back, Applied Design was commissioned for what, at first, appeared to be a relatively straightforward and exciting branding brief. Braille was 100 years old (a fact tI find challenging to comprehend in itself), and to mark the centenary, the Braille Institute of America (https://www.brailleinstitute.org) commissioned Applied Design to carry out a rebrand.

As the design team at Applied dug into the task, they were unable to find a typeface that was both functional and exciting enough. With the Braille Institute's permission, the team took on the task of designing a new and exciting typeface.

Following extensive research, testing, and development, Atkinson Hyperlegible emerged as the typeface emanating from the identified design task. A typeface that the Braille Institute waived all claims to ownership of early in the process; a visible demonstration of the charitable cause taking over from any desire to create profit.

Google, Microsoft, Canva, and others have since adopted the typeface. It is estimated that Atkinson Hyperlegible is now downloaded at least 70 million times per week, being utilised by blind, partially sighted and able-sighted alike.

In this podcast, we talk about the processes that led to the creation of Atkinson Hyperlegible, the importance of design education for all young people, AI adoption, why we shouldn't fear it, and more. Thanks to Brad's willingness to dig deep on these subjects, this is a deep and fascinating conversation that I know you will enjoy.

So, start the New Year as you mean to go on, grab those earplugs, give yourself 56 minutes to yourself and enjoy this episode of Designed for Life.

Thanks to Arachne.digital for their continued sponsorship of the podcast, which allows us to bring these conversations to you. Contact Arachne https://www.arachne.digital/ or us for a free evaluation of your school’s cybersecurity.

Links to Atkinson Hyperlegible:

https://www.brailleinstitute.org/freefont/

https://fonts.google.com/specimen/Atkinson+Hyperlegible

https://fonts.google.com/specimen/Atkinson+Hyperlegible+Next