Design Empathy: Your Hidden Business Edge

Host Stacey Chillemi sits down with former car designer, Pottery Barn creative director, and Georgia Tech professor Wayne Li to expose the real edge behind products and businesses people actually love: design empathy. If you’ve ever launched something that looked perfect on paper but fell flat in real life, this is the blueprint for fixing it fast.

You’ll learn:

• How empathy, creativity, and critical thinking work together to drive results
• Why over-analysis kills innovation—and what to do instead
• Real-world stories of empathy turning “meh” products into must-haves
• Simple tools like empathy maps you can steal for your team today
• How to use design thinking to upgrade both your business and relationships

🚀 Take Action with Wayne K. Li

🌐 Explore DesignBloc @ Georgia Tech: https://designbloc.gatech.edu
📘 Grab the Book – https://www.amazon.com/dp/1529438217

🔗 Connect with Wayne

• LinkedIn: https://www.linkedin.com/in/wayne-li-8569081/
• Instagram: https://www.instagram.com/wlicoyote/

If this episode sparked ideas, don’t just nod—act.