Design Curious | Interior Design Podcast, Interior Design Career, Interior Design School, Coaching Podcast Por Rebecca Ward CID | Interior Designer Interior Design Mentor Designers Coach arte de portada

Design Curious | Interior Design Podcast, Interior Design Career, Interior Design School, Coaching

Design Curious | Interior Design Podcast, Interior Design Career, Interior Design School, Coaching

De: Rebecca Ward CID | Interior Designer Interior Design Mentor Designers Coach
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A show for the curious creatives who want to learn what it takes to become an interior designer. Welcome to the Design Curious podcast! Each week, you'll learn practical skills every designer needs to develop regardless of whether you want to work for yourself or someone else. You'll learn secrets from professional interior designers to help you avoid costly mistakes & regrets. You'll be encouraged & empowered to overcome your fears of change, failure & money. With my 20 yrs of experience, I'll help you on the RIGHT WAY to get started. Discover if interior design is the career for you!Rebecca Ward, CID | Interior Designer, Interior Design Mentor, Designers Coach Arte
Episodios
  • 172 | How Designers Build Profitable Design Businesses With Donna Hoffman

    172 | How Designers Build Profitable Design Businesses With Donna Hoffman
    Jan 5 2026
    If you’re an interior designer who feels deeply creative but secretly anxious about sales, pricing, or talking about your value, this episode is for you.Too many designers believe that great work should “sell itself,” only to find themselves undercharging, overdelivering, and wondering why their business still feels financially fragile. If you’ve ever felt uncomfortable talking about money, struggled to raise your design fees, or worried that niching down will limit your opportunities, you are not alone.In this episode, I sit down with interior design business coach Donna Hoffman for a powerful, honest conversation about what it really takes to monetize creativity. We talk about sales strategy for creative brains, why marketing clarity matters more than talent, and how designers can confidently communicate their value without feeling salesy or inauthentic. Donna shares real-world examples from her own seven-figure luxury design firm and explains why selling design is just as important as designing itself.If your goal is to run your design business like a confident CEO while still honoring your creative sensitivity, this conversation will help you take that next step.Featured Guest:Donna Hoffman is a seasoned interior design business coach and the founder of a seven-figure luxury interior design firm launched during the 2008 Great Recession. Known as the “master of words,” Donna specializes in branding, sales strategy, marketing strategy, and mindset support for creative entrepreneurs. Her work helps designers clarify their niche, confidently communicate value, and build profitable, resilient businesses that honor both creativity and well-being.What You’ll Learn in This Episode✳️ Why interior designers don’t design for a living✳️ How to niche your interior design business without closing yourself off to opportunities✳️ The difference between being a generalist and having a compelling point of difference✳️ How to use a pitch deck to educate clients and increase project scope naturally✳️ Why creative sensitivity affects pricing confidence and sales conversations✳️ How to raise your design fees strategically without sabotaging your mindset✳️ The importance of selling furnishings and products as part of a profitable design businessRead the Blog >>> How Designers Build Profitable Design BusinessesNEXT STEPS:🎯 Join the My Design Mentor to kickstart a successful career in interior design!Check out our Designer's Playlist!*️ Start Your Interior Design Journey *️ From Newbie to Confident Designer *️ Switching Gears to Interior Design Grab your freebies:📌 Your Roadmap to a Career in Interior Design🎨 3 Things I Wish I had known when I Started my CareerConnect With Me:📧 Email: podcast@rwarddesign.com🔆 Instagram: @rwarddesign 🌎 Website at rwarddesign.comThanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...Timestamps0:00 – Introduction and Guest Bio3:55 – Donna’s Story: Launching a Design Business During the 2008 Recession5:51 – How Sales and Marketing Experience Shaped Donna’s Early Success7:21 – Why Investing in Business Coaching Matters9:06 – The Truth About Sales, Niching, and Being a Design CEO14:24 – How to Sell Your Design Service15:56 – What a Pitch Deck Is and When to Use It21:05 – Selling Design Fees and Furnishings With Confidence26:54 – The Creative Brain, Sensitivity, and Mindset Support30:54 – Donna's Coaching Program
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    37 m
  • 171 | How I Reflect, Set Goals, and Choose My Word of the Year for 2026

    171 | How I Reflect, Set Goals, and Choose My Word of the Year for 2026
    Dec 29 2025

    Every December, I sit down with a cup of coffee, my Full Focus Planner, and a quiet moment to breathe. Because if there’s anything I’ve learned in my 20+ years in interior design, it’s that the goals we don’t set end up shaping our lives just as much as the ones we do. And when you’re building a design business—or simply trying to thrive as a creative human—intentionality matters more than anything. Without direction, it’s easy to slip into survival mode. But when you pause long enough to reflect, plan, and recalibrate, everything begins to feel lighter, clearer, and more aligned.


    In this episode, I’m walking you through my personal reflection of 2025: what worked, what shifted, the word that guided me through a year of centering and grounding, and how that shaped my business and personal life. I’m also sharing how I’m approaching 2026 with my new Word of the Year—radiant—and how you can choose your own word to anchor your purpose, energy, and growth.


    If you’ve been feeling scattered, overwhelmed, or unsure of what you want 2026 to look like, this episode will help you slow down, listen inward, and craft a vision that supports both your life and your interior design business. It’s your invitation to step into the year with clarity, confidence, and a sense of grounded intentionality—so you can finally thrive, not just hustle.


    What You’ll Learn in This Episode

    ✔️ How to conduct an honest reflection of your year—what worked, what didn’t, and what still needs nurturing.

    ✔️ Why choosing a Word of the Year is a powerful anchor for personal clarity and business direction.

    ✔️ How my 2025 word, centered, shaped everything from my finances to my creative energy.

    ✔️ The key elements of creating a meaningful vision board (and how mine helped me manifest my goals).

    ✔️ Practical steps for planning your 2026 goals in a way that feels grounded and achievable.

    ✔️ How personal retreat days can transform your focus, productivity, and creativity.

    ✔️ The mindset shift designers need to embrace to build resilience and financial security in uncertain times.

    Read the Blog >>> How to Reflect on 2025 and Create Your Vision for 2026

    NEXT STEPS:

    🎯 Join the Launch Your Business Bootcamp and start your 2026 with clarity, confidence, and direction.


    Check out our Designer's Playlist!

    *️ Start Your Interior Design Journey

    *️ From Newbie to Confident Designer

    *️ Switching Gears to Interior Design


    Grab your freebies:

    📌 Your Roadmap to a Career in Interior Design

    🎨 3 Things I Wish I had known when I Started my Career


    Connect With Me:

    📧 Email: podcast@rwarddesign.com

    🔆 Instagram: @rwarddesign

    🌎 Website at rwarddesign.com


    Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...

    Timestamps

    0:00 — Introduction and Bootcamp Announcement

    1:56 — Why I Reflect and Create a Vision Every Year

    4:07 — Achievements and Personal Growth in 2025

    9:22 — AI Integration and Staying Relevant as a Designer

    11:56 — My 2026 Word of the Year: Radiant

    13:01 — How I Choose My Word of the Year

    13:46 — Encouragement for Your 2026 Goals
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    16 m
  • 170 | Secrets to Effective Selling, Pricing, and CEO Mindset With LuAnn Nigara

    170 | Secrets to Effective Selling, Pricing, and CEO Mindset With LuAnn Nigara
    Dec 22 2025
    Have you ever felt uncomfortable talking about money with a client—even when you know your work is worth every dollar? Maybe you’ve said yes when you wanted to say no. Maybe you’ve underpriced a project just to avoid conflict. Or maybe you’ve worked twice as hard for half the pay and wondered why running your interior design business still feels exhausting instead of empowering.In this episode, I’m joined by legendary business strategist and podcast host LuAnn Nigara. We’re having the honest conversation every creative entrepreneur needs to hear about sales, pricing, confidence, and standing fully in your value as a designer. We talk about why so many designers undervalue their work, how unclear processes lead to undercharging, and what it really means to sell your services with integrity and authority.If you’re ready to stop second-guessing your pricing, start documenting your processes, and finally step into your CEO role, this episode is for you. You'll learn how to sell your interior design services with confidence, without feeling pushy, awkward, or salesy.Featured Guest:LuAnn Nigara is a business strategist, speaker, and host of two podcasts: Window Treatments for Profit and A Well-Designed Business, the leading podcast for design professionals with nearly 9 million downloads. A seasoned entrepreneur with 40+ years in the industry and three successful businesses, LuAnn helps creative entrepreneurs lead with confidence, build systems that drive profitability, and finally get out of their own way.Through LuAnn University, she offers practical, high-impact courses taught by industry pros. And for business owners ready for deep transformation, her Chairman of the Board one-on-one coaching provides the clarity and accountability needed to lead at the highest level.What You’ll Learn in This Episode✳️ Why interior designers consistently undervalue their work—and how to shift that mindset✳️ How documented processes directly impact your pricing, confidence, and profitability✳️ The difference between employee work and CEO work in an interior design business✳️ How to respond when clients question your authority or your pricing✳️ Why selling is not a dirty word—and how to reframe it with confidence✳️ How to stand firm in your boundaries without damaging client relationships✳️ The connection between confidence, pricing strategies, and better clientsRead the Blog >>> Secrets to Effective Selling, Pricing, and CEO Mindset NEXT STEPS:🎯 Sign up for the Launch Your Business Bootcamp today and start building your business the right way.Check out our Designer's Playlist!*️ Start Your Interior Design Journey *️ From Newbie to Confident Designer *️ Switching Gears to Interior Design Grab your freebies:📌 Your Roadmap to a Career in Interior Design🎨 3 Things I Wish I had known when I Started my CareerConnect With Me:📧 Email: podcast@rwarddesign.com🔆 Instagram: @rwarddesign 🌎 Website at rwarddesign.comThanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...Timestamps0:00 – Introduction: Bootcamp + Guest Bio3:48 – LuAnn's Journey into the Interior Design Industry6:20 – LuAnn's Sales Background and Philosophy9:05 – Reframing Sales for Creatives14:59 – Why Luann Started Her Podcast18:32 – Coaching Designers Through Real-World Business Challenges23:10 – Challenges of Interior Designers 28:07 – Sales Strategy + When to Hold Firm33:44 – Why Documenting Your Process Changes Everything38:07 – Luann’s Programs + How Designers Can Work With Her42:05 – Employee Work vs. CEO Work
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    47 m
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