Derek Doesn’t Chase Views. He Chases Value—and It Made Him $728K

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Derek went from full-time fitness trainer to one of TikTok Shop’s top-performing affiliates, generating over $728K in GMV in just nine months—without going viral or relying on followers. With under 7,000 followers, he’s now pulling in $300K+ per month promoting men’s fashion through a system rooted in trust, efficiency, and niche mastery. In this episode of Affiliate Academy, Derek reveals how a process-driven approach can outperform top influencers. He unpacks why TikTok’s FYP algorithm cares more about relevance than reach—and why creators stuck on follower counts are playing the wrong game. His content isn’t trendy—it’s trusted, and that’s what converts.