In this episode of Demand Gen Studio we discussed a common but critical question for B2B marketers: How does branding influence demand generation? While many prioritize immediate demand metrics, understanding the long-term benefits of branding can significantly enhance your marketing strategy.

00:00 Intro

00:41 Branding vs Demand

04:23 Brand in a B2B Context

07:22 Brand as Market Perception

10:25 Brand as Category Positioning

15:34 Brand for Trust Building and Risk Reduction

21:57 How Brand Impacts Demand

26:45 Measuring brand's Impact on Demand

30:28 Finals Thoughts and Takeaways

🔗 Episode Resources:

- Learn more about B2B demand generation → ⁠⁠https://www.boundify.io/blog⁠⁠

📞 Book a Free Strategy Call:

⁠⁠https://www.boundify.io/lets-talk⁠⁠

🎥 Subscribe to Demand Gen Studio on your favorite platform: ⁠⁠https://www.boundify.io/demand-gen-studio⁠⁠

👤 Connect with us on LinkedIn: ⁠⁠https://www.linkedin.com/company/boundify/

In this episode of Demand Gen Studio, we break down how B2B companies should get started with social media, focusing on one of the most misunderstood decisions: Organic vs. Paid.

Rather than treating social media as a posting channel, we explore why social media matters in B2B, how it helps build trust and credibility, and how to choose the right approach depending on your stage, resources, and demand goals.

0:00 Intro

1:30  Understanding Organic vs. Paid Social Media

2:26  Importance of Social Media Presence for B2B

4:54 Building Trust and Authenticity on Social Media

7:15 Strategies for Organic Social Media

16:03  Getting Started with Organic Social Media

21:40 When to Start with Paid Social Media

📞 Book a Free Strategy Call:⁠https://www.boundify.io/lets-talk⁠

🎥 Subscribe to Demand Gen Studio on your favorite platform: ⁠https://www.boundify.io/demand-gen-studio

⁠👤 Connect with us on LinkedIn: ⁠https://www.linkedin.com/company/boundify/

In this episode of Demand Gen Studio, we discussed how to set up effective Google Ad campaigns for B2B companies. We explore the fundamental differences between B2B and B2C advertising, including the importance of understanding the unique challenges and opportunities within the B2B space.

The discussion covers key strategies for campaign setup, aligning your offer, messaging, and audience targeting to optimize ad performance, and other practical tips for marketers looking to enhance their Google Ads strategies in the B2B sector.

00:00 Intro

01:38 Differences Between Google Ads for B2B vs B2C

09:26 Campaign Types for B2B

10:21 High Intent

20:03 Bidding for Your Brand

25:21 Bidding for Your Competitor's Brand

27:50 Adjacent Demand

34:27 Three Pillars of an Effective Campaign

47:45 Optimizing Your Campaigns

🔗 Episode Resources:

- Learn more about B2B demand generation → ⁠https://www.boundify.io/blog⁠

- Learn more about Google Ad Campaigns for B2B → https://www.boundify.io/blog/how-to-set-up-your-google-ad-campaigns-effectively

📞 Book a Free Strategy Call:

⁠https://www.boundify.io/lets-talk⁠

🎥 Subscribe to Demand Gen Studio on your favorite platform: ⁠https://www.boundify.io/demand-gen-studio⁠

👤 Connect with us on LinkedIn: ⁠https://www.linkedin.com/company/boundify/