Delivering Sleep Like Uber: Inside Ecosa’s Lean Ecommerce Machine | #569

Ringo Chan, Co-Founder and CEO of Ecosa, has spent nearly a decade transforming how people buy mattresses: and now, how they sleep. What began as a bold move into the DTC bedding space has evolved into a global sleep brand with operations spanning Australia, New Zealand, Hong Kong, and beyond.

Today, we’re discussing:

• How to build an edge competitors can’t replicate - even in a copycat market
• What Ecosa learned from a 15-month product flop (and why Ringo calls it a win)
• The AI tools cutting Ecosa’s product development time in half
• The real secret to staying lean while still blowing customers away
• Why genuine word-of-mouth will always beat referral codes

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