Delivering Sales and CRM Success with Andres Obando, Coordinadora

Andres Obando is the VP of Sales at Coordinadora, the largest logistics and delivery company in Colombia. Andres studied business as an undergraduate at Babson College in Boston and then earned his master's in management at IE Business School in Madrid before returning to Medellin to ultimately run sales for Coordinadora. 

On this episode of Fuel Growth, discover the intricacies of nurturing a family-run business into one of Colombia’s largest enterprises, the power of a focused strategy, the role of CRM in streamlining operations, and why saying ‘no’ can sometimes lead to success.

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