Delicious Non-Alcoholic Bourbon with Lauren Chitwood, Co-Founder & CEO of Spiritless.

Spiritless started from a simple premise — that you can make a cocktail that isn’t a cocktail, one that everyone can enjoy. Creating a non-alcoholic spirit in the birthplace of bourbon isn’t for the meek and mild.

But the Spiritless team’s history of entrepreneurship, coupled with their decades of full-proof spirits experience, told them it could be done. Their early efforts at distilling non-alcoholic spirits were mixed, at best. (If you’re picturing a PVC pipe and a popcorn machine, well, you’re not too far off.) Undaunted, they kept experimenting. Taste-testing. Tinkering.

The result was Kentucky 74, a beautifully distilled non-alcoholic spirit crafted to complement your favorite bourbon cocktails. It serves up a high quality, smooth finish, underpinned by familiar notes of caramel, vanilla and oak... without the regrettable, I-need-to-rethink-my-life-choices next days. Spiritless supports the conscientious cocktailers, the no-and-low-ers, the people who want to live fully but drink differently.

Spiritless allows you to cut down your alcohol intake — and your calories — so you can shake, stir, sip and celebrate the way you want.