Deepak Chhugani, Founder and CEO of Nuvocargo, on knowing when your startup is working

Deepak’s story is a great example of the diversity of the South Asian diaspora. His parents were born in India, but he was born in Kenya, grew up in Ecuador, and speaks fluent Spanish.  Deepak’s experiences in Latin America inspired the creation of NuvoCargo, a software-powered logistics company designed to simplify the challenges of cross-border trade, starting with U.S.-Mexico routes. But NuvoCargo isn’t Deepak’s first company. In this episode, Deepak talks about what a founder goes through when they decide to shut down a company (as he did with his first venture, The Lobby) and how they know when it’s working, and when it isn’t.