Deep Dive: Ageing, Upgraded

India is ageing faster than it can care for itself — and the cracks are already showing. From missed diagnoses to absent support systems, the silver economy is full of invisible gaps. But this isn’t just a story of decline. Today’s seniors are more aware, financially independent, and unwilling to fade into irrelevance. They want agency, purpose, and dignity. Into this space, a new generation of startups is stepping in — blending technology, empathy, and design to reimagine ageing itself. Narrated by Anirban Chowdhury, the first episode of the new TMB series ET Deep Dive, is based on Lijee Philip's story that explores the tension between unmet needs and emerging solutions — and what it will take to grow old without fear.

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