Episodios

  • AI Strategy in Modern Banking with Ladle Patel

    AI Strategy in Modern Banking with Ladle Patel
    Jul 15 2025
    In this episode of Decisions Now, we sit down with Ladle Patel, Senior Advisor of AI and the ML Factor at Arab National Bank, to uncover what it really takes to scale AI in the banking sector—and no, it’s not about following the latest tech buzz.

    Join Ladle and host Erin as they explore:
    • Why AI use cases must be tailored to specific business verticals
    • How to prioritize AI initiatives using strategic alignment, value, and feasibility as key filters
    • The importance of rapid prototyping with open-source tools
    • How Saudi Arabia’s Vision 2030 is shaping a thriving AI innovation ecosystem
    • What the rise of autonomous agents could mean for the future of banking
    🎧 Tune in for practical insights, regional context, and future-focused strategies from one of the region’s top AI leaders.
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    28 m
  • Cross-Cultural Strategies for Lasting Business Relationships with Manish Bhargava

    Cross-Cultural Strategies for Lasting Business Relationships with Manish Bhargava
    Jul 8 2025
    In this episode of Decisions Now, host Erin Pearson sits down with Manish Bhargava, Vice President of Sales at Dexon Digital Storage, to explore how global sales strategies are evolving, and what it really takes to build meaningful business relationships across cultures.

    With over 25 years of experience spanning India, the UAE, Australia, and the US, Manish shares lessons from navigating different cultural norms, adapting sales strategies across borders, and leveraging competitive intelligence to break into new markets.

    Listen now and explore more episodes.
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    35 m
  • Navigating Healthcare Market Entry: Value-Based Strategies for Success with Aleksandar Ruzicic

    Navigating Healthcare Market Entry: Value-Based Strategies for Success with Aleksandar Ruzicic
    Jun 12 2025
    In this episode of Decisions Now, host Erin Pearson speaks with Aleksandar Ruzic about how value-based healthcare, patient-centric design, and data science are reshaping commercial strategies in life sciences.
    Aleks shares powerful real-world examples from rare diseases, obesity treatments, and global market launches, revealing how integrating value metrics into R&D, regulatory planning, and go-to-market execution leads to smarter decisions and sustainable growth.

    Subscribe now to stay ahead of emerging trends in healthcare and beyond.
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    33 m
  • Beyond Green Marketing: Redefining Product Innovation Through Sustainability with Dan Thunberg

    Beyond Green Marketing: Redefining Product Innovation Through Sustainability with Dan Thunberg
    May 29 2025
    In this episode of Decisions Now, host Erin Pearson speaks with Dan Thunberg, VP of Marketing Strategy at Watts Water Technologies, about how sustainability is reshaping innovation and decision-making in the industrial sector.
    Learn how the concept of handprint is changing the value proposition, why LCAs and EPDs matter, and how to align ESG efforts with both business success and environmental accountability. Ideal for sustainability professionals, product strategists, and B2B leaders looking to make a real impact.

    Listen now and discover how to design for sustainability.

    #Sustainability #B2BMarketing #ProductInnovation #ESG #WattsWater #DecisionsNow #IndustrialStrategy #LifecycleAssessment #EnvironmentalImpact
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    31 m
  • How Alexion Leverages Data Across Drug Development Lifecycle with Vijay Chand

    How Alexion Leverages Data Across Drug Development Lifecycle with Vijay Chand
    May 14 2025
    Is pharma ready for the AI revolution?

    In this episode of Decisions Now, Erin Pearson talks to Vijay Chand, Head of Transformation at Alexion, about how data is powering faster drug development, better patient care, and strategic decisions across life sciences.

    Vijay shares:
    • What’s broken in traditional data models
    • How to lead large-scale transformation in pharma
    • The power of real-time, personalized medicine
    🎧 A compelling roadmap for anyone in healthcare, data, or innovation.
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    41 m
  • Strategic Approaches to Shared Service Centers with Jeff Jin

    Strategic Approaches to Shared Service Centers with Jeff Jin
    May 1 2025
    In this episode of Decisions Now, Erin Pearson sits down with Jeff Jin, an expert in shared services and digital transformation.

    Jeff shares how organizations can optimize their centralized service models to achieve operational excellence, innovation, and strategic value.

    Covering the importance of standardization, smart technology adoption, global service hubs, and fostering a culture of continuous improvement, Jeff provides actionable insights for business leaders looking to future-proof their operations.
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    34 m
  • AI Revolution in Market Research – From Data to Advantage with Melanie Courtright

    AI Revolution in Market Research – From Data to Advantage with Melanie Courtright
    Apr 16 2025
    How AI Is Transforming Market Research

    Welcome to Decisions Now, the podcast by Evalueserve where data meets decision-making. In this episode, host Erin Pearson sits down with Melanie Courtright, CEO of the Insights Association, to dive deep into how AI, data evolution, and shifting business needs are redefining the insights and analytics landscape.

    With over 25 years of experience, Melanie shares:
    • The real transformation behind the AI buzz, the explosion of data volume, types, and usage
    • Why market research is no longer just about surveys but about integrating behavioral, attitudinal, and conversational data
    • The truth about data quality challenges and the fight against "price-first" decisions
    • Why growth in insights is slowing post-COVID and the opportunities that lie ahead
    • The rise of the tech-savvy insights professional: why you must be data-literate, privacy-literate, and tech fluent to thrive
    • How brands and vendors must rethink their partnerships to cut through the noise and drive real business impact
    • The secret power of experimentation budgets and how innovators are using them to grow
    • This episode unpacks insights on how to future-proof your strategy in this noisy, tech-driven world.
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    28 m
  • Supply Chain Resilience in the Era of Tariff Uncertainty with Dr. Rob Handfield

    Supply Chain Resilience in the Era of Tariff Uncertainty with Dr. Rob Handfield
    Apr 7 2025
    How can businesses stay agile in the face of global trade disruptions? In this episode, Dr. Rob Handfield shares expert insights on building resilient supply chains, navigating tariffs, and preparing for the unexpected with smart strategies and stress testing.
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    26 m