Decision Points E79 – Scaling with Integrity: Matt Rosen’s Entrepreneurial Journey

For Matt Rosen, entrepreneurship has always been about people first—clients, employees, and family. From an early dream of becoming a doctor to founding one of the fastest-growing consulting firms in the country, his story is one of reinvention, resilience, and vision.

In this episode of Decision Points, host Scott Wood sits down with Matt Rosen, Founder and CEO of Allata, to unpack the key decision points that shaped his journey. Matt reflects on his formative years, his pivot from medicine to sales, and how a single client relationship became the foundation for Allata—a digital consulting firm specializing in technology strategy, software design, and AI transformation. Built on values of transparency, excellence, and care, Allata grew from a small Dallas-based startup into a global enterprise serving mid-market and Fortune 500 clients.

Matt opens up about navigating rapid growth, building culture during the pandemic, and the strategic decision to partner with private equity to accelerate scale while preserving integrity. He shares candid lessons on leadership, how AI is reshaping the consulting landscape, and what it takes to sustain culture amid expansion. Grounded in humility and guided by purpose, Matt’s story is about leading with intention—even as the business world moves at full speed.