Dealer of the Year Blueprint: How Tri-Lift Built an Elite Forklift Dealership
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Dealer of the Year Blueprint: How Tri-Lift Built an Elite Forklift Dealership
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In this episode of Between the Forks, Robert Bond, Vice President of Sales & Marketing at Tri-Lift Industries, breaks down what truly makes a forklift dealership elite — and why Tri-Lift earned the honor of 2024 CLARK Dealer of the Year.
Robert shares the legacy behind Tri-Lift’s long-standing relationship with CLARK, how the team approaches the difference between price and long-term cost, and why leading with a brand-new rental fleet creates a major advantage in sales, customer trust, and real-world product confidence.
The conversation also dives into the future of material handling — from telematics and onboard diagnostics to the role emerging technologies like blockchain could play in equipment ownership, maintenance history, and fleet decision-making.
Plus, this episode explores the impact of CLARK’s newest innovations, including the S-Series Smart Dash and the S25XE Renegade, a lithium-powered electric truck designed to take on outdoor demands traditionally dominated by diesel.
If you’re in the world of forklifts, fleet management, warehouse operations, or dealership growth, this episode is packed with insights you can actually use.
In This Episode, You’ll Learn:
- What helped Tri-Lift become CLARK’s 2024 Dealer of the Year
- Why Tri-Lift’s rental-first strategy is a competitive advantage
- The difference between price vs. total cost of ownership
- How Smart Dash + telematics are changing customer expectations
- Why the Renegade may shift diesel buyers toward electric
- How Tri-Lift maintains a family culture while scaling fast
- Why real customer service still wins (including their no voicemail policy)
- What the next 5–10 years could look like for forklift tech and data
Subscribe to Between the Forks for more episodes.
For more information about CLARK Material Handling Company, visit:
www.clarkmhc.com
Follow CLARK Material Handling Company on LinkedIn for updates, stories, and industry insights:
www.linkedin.com/company/clark-material-handling-company
Podcast Directed and Produced by: www.hiredgunsagency.com