David Wang on building the Future of Open Loyalty at HeyMax

What if all your loyalty points, credit card deals, and travel rewards lived in one open ecosystem, built around you instead of the banks?

In this episode, we talk to David Wang, founder of Krip, Hong Kong’s first centralised credit card deals platform, now part of HeyMax, the Singapore-based startup redefining loyalty across Asia.

David shares how recognising just how much value gets lost in everyday spending led him to build Krip, a platform that helped Hongkongers spend smarter and ultimately drew the attention of HeyMax. In this conversation, he reflects on building a startup from scratch, navigating its acquisition, and finding new purpose leading the next phase of growth, all while reshaping how loyalty and rewards actually work.

What You’ll Learn:

• How Krip became one of Hong Kong’s standout fintech success stories
• Why HeyMax’s “open loyalty” model could change how you earn and spend rewards
• What founders should know before considering an acquisition
• The emotional reality of entrepreneurship, how to balance the highs and lows
• Where travel, tech, and loyalty are converging next in Asia