Social for Good founder, Kerry Watkins, joins Master Data Storyteller, Sam Knowles, to talk charity communications, nonprofit social media strategy, and building authentic engagement on LinkedIn. They cover why relying solely on a company page limits reach ("LinkedIn particularly wants people to network with other people"), how to swap broadcast posting for proactive engagement and relationship metrics, and why "people want to see real people".

Kerry explains what AI is changing in social media - automatic targeting that often outperforms manual audiences, internal tools for accessibility alt-text and brand voice (GPT) - and where AI undermines trust when captions feel "too ChatGPT." We also dive into 24/six, Kerry's digital wellbeing project: digital detox experiences, learning to "sit with that uncomfortableness", and the "sparkly brain" that follows time off-grid.

If you work in non-profit marketing, charity comms, or purpose-driven social, this episode is packed with LinkedIn strategy, engagement measurement, AI in social media, and digital wellbeing insights you can use immediately.

Take the Data Storytelling Scorecard: https://data-storytelling.scoreapp.com

Resources and links

• Social for Good - https://www.socialforgood.co.uk
  
  

• The Social for Good Accelerator for charities and purpose-led organisations – https://www.socialforgood.co.uk/accelerator
  
  

• Kerry's LinkedIn profile - https://www.linkedin.com/in/kerry-watkins/
  
  

• 24/six, Kerry's "side hustle" – https://www.24six.co.uk
  
  

• Take the Data Storytelling Scorecard: https://data-storytelling.scoreapp.com

Master Data Storyteller, Sam Knowles, welcomes Wadds Inc.'s Stephen Waddington to explore engineering-style rigour in PR. They discuss: elevating the function during the pandemic, building multi-source datasets for the "Pints & Profits" case study, why "synthetic audiences" are "ultimately junk," McDonaldization and repeatability, balancing numbers and narrative, and the pitfalls of AVE and proxy metrics - plus a call for all PR practitioners to contribute to Stephen's PhD research.

Take the Data Storytelling Scorecard: https://data-storytelling.scoreapp.com

Resources and social media

• Contribute to Stephen's PhD research: https://publicrelationsmanagement.phd
• "Pints & Profits" (Brew case study) http://bit.ly/3KC7qcE
• Market Research Society: "Campaign for Better Data" http://bit.ly/4pD2RyZ
• Stephen's blog: https://wadds.co.uk/blog
• Stephen's Substack: https://wadds.substack.com
• Stephen's LinkedIn profile: https://www.linkedin.com/in/stephenwaddington/

Master Data Storyteller, Sam Knowles, welcomes AI Pathfinder and TED Talker, Susan Etlinger, for a conversation about AI, meaning-making, and agency. Topics include the influx of new data types, Orwell vs Huxley (after Neil Postman' Amusing Ourselves to Death), why we're "intentionally ceding control to machines", the burden of proof for automation, inclusion across languages and models, and why "facts can't defend themselves against being misconstrued". Susan also highlights core skills for a new curriculum for the AI era: History, Statistics, and Social Sciences.

Take the Data Storytelling Scorecard: https://data-storytelling.scoreapp.com

Resources and social media links

• Susan's LinkedIn profile - https://www.linkedin.com/in/susanetlinger/

• TED@IBM talk: "What do we do with all this big data?" http://bit.ly/3Ioh423

• Neil Postman's Amusing Ourselves to Death - http://bit.ly/3Iwrk8r

• Take the Data Storytelling Scorecard: https://data-storytelling.scoreapp.com