Data-Driven Vs. Gut-Driven Investing: Why Guessing Will Sink You

Forget flipping coins or trusting a hunch? Today on The Land Academy Show, join Steven Jack Butala and Jill DeWit as they break down the difference between data-driven and gut-driven land investing—and why guessing will sink your deals in 2025. They explain how relying on instinct alone can lead to overpaying, missed red flags, and slow deal flow. Through real examples, Steven and Jill show how good data beats good feelings every time, especially in pricing, mailer targeting, and deal vetting. If you’ve ever second-guessed a property or made a decision “because it felt right,” this episode will help you shift from emotion to evidence—and close more confidently.