Dark Social

As platforms have matured, they’ve become worse: more ads, more gaming the algorithms & reviews, more noise, more spam. Your customers are turning elsewhere to inform their buying decisions.

During the pandemic, connections to communities like private Slack channels, Facebook groups, Reddit communities, and mastermind groups have grown stronger. But these places are “Dark” to marketing analytics and attribution software, and most marketers are ignoring them.

In this episode Matt explains why marketers need to take “Dark Social” seriously, and digs into ways to update your marketing tactics better match the evolving buyers' journey that your customers are on.

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