Episodios

  • How Desperation Destroys Studio Growth (And What to Do Instead)
    Jul 14 2025

    Overwhelmed, under-supported, and stuck in survival mode? You're not alone. In this episode, Bryce Conlan breaks down the three types of support available to dance studio owners—and why choosing the wrong one can quietly sabotage your growth.

    Learn the critical difference between community, information, and execution... and how each applies depending on your studio’s current stage. Bryce shares a cautionary tale about “Susan,” a studio owner who chose from desperation instead of intention—and paid the price.


    This is a must-listen if you’ve ever felt unsure about what kind of help will actually grow your studio.


    Follow + review the show if you’re serious about sustainable success.

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    20 m
  • The 7-Day Follow-Up Sequence That BOOSTS Fall Enrollment
    Jul 7 2025

    Most dance studios are leaking leads—and revenue—without realizing it. In this tactical episode, Bryce Conlan breaks down the hidden sales funnel failures that sabotage fall enrollment (which often drives 60–70% of your annual revenue). From the critical difference between follow-up and follow-through, to the must-have SMS/email automations, to the exact metrics you need to track weekly—this episode is your summer blueprint to getting ahead. Whether you're manually chasing every lead or relying on memory for your sales process, it’s time to fix the machine before the fall rush hits.

    → Follow + review the show to never miss an episode.

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    18 m
  • It's not an advertising problem... it's you (and how to fix that)
    Jun 30 2025

    Most dance studio owners think they need better tactics. But what if the real breakthrough has nothing to do with strategy—and everything to do with identity?

    In this episode, Bryce Conlan challenges the “information trap” and reveals the invisible beliefs holding studio owners back. You’ll hear the personal story that rewired his mindset—and how a single conversation shifted everything.

    If you've ever felt like you're not cut out for business, or like you're faking it while everyone else thrives, this is the episode you need. Discover how the right tribe can transform your beliefs, boost your confidence, and unlock real growth.

    Follow + review the show to keep sharpening your edge every week.

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    21 m
  • No, We Can’t Guarantee Results—And That’s Exactly Why We Get Them
    Jun 23 2025

    f you’ve ever been tempted by marketing agencies promising “30 students in 30 days,” this episode is your wake-up call.

    Bryce Conlan, founder of Dance Motion Marketing, unpacks the truth behind guaranteed results and exposes why these offers fail real studio owners. From economic cycles to staff follow-through, he breaks down the critical variables no agency can control—and why great marketing is a two-player game. You’ll hear why some studios double or triple their enrollment while others stall—and what sets them apart.


    If you’re ready for real growth (not hype), this episode will sharpen your thinking and protect your studio from costly missteps.


    Follow + review the show to get the strategies that actually work—no gimmicks, just results.

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    21 m
  • Why "Being Nice" at the Front Desk Is Costing You Thousands
    Jun 16 2025

    Your front desk isn’t just answering phones—they’re shaping your studio’s future revenue. In this episode, Bryce Conlan reveals the hidden cost of being “nice” and why your admin team needs to think like salespeople. You’ll learn how to reframe every parent inquiry into a guided journey toward enrollment, decode the real questions behind common objections, and shift your language to build trust and belief—not just share info. Whether you're battling first-impression drop-offs or unsure how to train your front desk to close more trials, this episode gives you the mindset and method to turn polite conversations into powerful conversions.

    Follow + review the show if you're ready to build a front desk that actually drives enrollment.

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    23 m
  • 234 Studios Tell All: The #1 Growth Mistake in Dance Education
    Jun 9 2025

    Most dance studios want full classes—but few invest like they mean it. In this data-backed episode, we reveal what the latest industry surveys say about enrollment struggles and why most studio owners are stuck in a cycle of low marketing spend and stagnant growth.

    You’ll discover the real reason “marketing doesn’t work,” why word of mouth isn’t a strategy, and how courageous choices—not perfect conditions—drive expansion. We also share real-world case studies, including one studio that doubled its students in just 60 days.


    If enrollment is your biggest challenge, this episode delivers the clarity and roadmap you need to turn things around—fast.


    🎯 Follow + review the show if you're serious about growth.

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    23 m
  • Why Fall Enrollment Is Won or Lost in June: The Studio Owner’s Summer Wake-Up Call
    Jun 2 2025

    Fall enrollment doesn’t start in September—it starts NOW.

    In this tactical episode of Dance Studio Advertising, we reveal the exact FOUR systems that top-performing studio owners are dialing in TODAY to dominate fall enrollment while others are coasting through summer. Whether you're exhausted from recital season or tempted to “take it easy,” this episode is your blueprint for turning the slow season into a growth engine.


    ✅ Get clarity on your fall offer


    ✅ Master lead capture beyond “word of mouth”


    ✅ Build follow-up systems that convert fast


    ✅ Sell with confidence—even if you hate “selling”

    PLUS: Learn how to reactivate old leads, avoid the discount trap, and use bonuses instead to fill your classes faster.


    🔥 This episode is packed with real talk, tested scripts, and no-fluff strategy.


    👉 LISTEN NOW and transform your “slow season” into the launchpad for your best fall ever.


    Follow the podcast to get weekly insights that help you scale, simplify, and succeed.

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    21 m
  • The AI Trap: Why Smart Dance Studios Are Losing Students Fast
    May 21 2025

    Too many dance studio owners are falling for the "easy button" trap—outsourcing their entire marketing strategy to AI and wondering why enrollment is stalling. In this brutally honest episode, Bryce and Kristian from Dance Motion Marketing break down how AI is quietly killing your connection with parents, weakening your brand, and making your studio look just like everyone else’s.

    They expose the most common AI missteps—from soulless ad copy to chatbots that never close—and show you the difference between using AI as a shortcut vs. a smart tool. Real-world case studies, inside-the-industry anecdotes, and a behind-the-scenes look at their own failed AI-powered book project give this episode both teeth and heart.

    If you're relying on automation to do the heavy lifting without sharpening your own systems first, you may be sabotaging your success. This is your wake-up call.

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    28 m