DYSFUNCTION TO FUNCTIONAL W/Brigette Sobus

**Show Notes: Content and Mindset Podcast Episode with Bridget Sobus**


*Intro:*
- The Content and Mindset podcast aims to curate content to inspire creatives in the salon industry.
- Highlighting the significant growth of the salon industry beyond local communities.
*Introduction of Guest:*
- Guest: Bridget Sobers, owner of Power and Joy Coaching Academy, joining from Pittsburgh.
- Bridget shares her journey in the salon industry since 1993, starting as a master certified hair colorist.
- Transitioned from working in various businesses to owning a salon, facing challenges and eventual success.

*Background and Transformation:*
- Bridget's salon ownership journey started in 1993, facing challenges in dysfunctional businesses.
- Bought a salon and realized she lacked business knowledge, leading to a loss of income.
- Introduced to coaching and consulting, increased business by 30-40% yearly, became an award-winning salon.
- Specialized in mindset work, helping salon professionals overcome limiting beliefs and negative emotions.

*Coaching and Mindset Work:*
- Bridget emphasizes the impact of mindset on success in the salon industry.
- Discusses common fears in the industry, such as fear of self-promotion and raising prices.
- Recommends scripts and strategies for asking clients for referrals, highlighting the importance of consistency.

*Social Media and Marketing:*
- Shares insights on effective social media practices for salon professionals.
- Emphasizes showcasing work, giving tips, and adding personality while avoiding negative content.
- Consistency in communication and positivity is crucial for attracting clients.
*Revealing Breakthroughs:*
- Bridget recounts experiences where clients and salon owners achieved breakthroughs through mindset shifts.
- Shares a story of a salon owner increasing her personal salary by 535% within a year after mindset coaching.

*Overcoming Challenges:*
- Stresses the significance of mindset in achieving success in any craft.
- Encourages focusing on what one wants and setting specific goals.
- Recommends a journaling exercise for overcoming a bad day by expressing negative thoughts, focusing on desires, and practicing gratitude.

*Future Plans:*
- Bridget discusses plans for growing her coaching academy and launching a hypnosis certification.
- Aims to increase awareness and acceptance of hypnosis for personal development.

*Key Takeaways:*
- Reinvention is possible at any age or time.
- Inner self-worth is crucial for personal and professional growth.
- The combination of power and joy leads to a fulfilling life.
- Gratitude and presence contribute to happiness.

*Outro:*
- Listeners are encouraged to revisit the episode for additional insights.
- Appreciation expressed for Bridget Sobers, and anticipation for future episodes.

*Closing:*
- Signing off with peace and gratitude.