DREAM BIG, GIVE BIGGER | Real Formula For Building Unicorns

In this powerful and deeply insightful episode of Unbound, we sit down with Sandeep K. Vij, Founder of Idea2Unicorn, to explore what truly separates hype from substance in entrepreneurship, leadership, and life.Today’s startup ecosystem is filled with noise—funding announcements, overnight success stories, comparisons, and the constant urge to replicate someone else’s journey. But where are young entrepreneurs and founders getting disillusioned? Why does chasing “what worked for others” often lead to burnout or failure? Sandeep Vij breaks this illusion with rare honesty and decades of lived experience.Drawing from his journey that began in 1988 with Godfrey Philips (a Philip Morris subsidiary), Sandeep shares how early exposure to product management, entry strategy, and large-scale vision became a real training ground for startups—long before the term “startup culture” was popular. From launching early retail concepts ahead of their time, to transforming businesses in FinTech, creating India’s largest loyalty program, and building India’s first bill payment system, his journey is a masterclass in fundamentals over hype.At the heart of this conversation lies one central truth:If you want to make big, you have to give big.Sandeep explains that true entrepreneurial success is built on three pillars:1 - Giving real value to customers far beyond what you charge2 - Dreaming big expanding vision from local to global3 - Taking massive action, consistent, grounded executionHe introduces a simple yet powerful litmus test for ideas: if you can write your idea on one page and 8 out of 10 people say “wow,” only then is it worth pursuing. Referencing Jim Collins’ Good to Great and the Hedgehog Concept, he breaks down how passion, economic advantage, and global relevance must intersect for a business to truly scale.Beyond business, this episode dives into leadership, values, relationships, wealth mindset, gratitude, and purpose. From being a servant leader to respecting people over ego, from operating in abundance instead of scarcity to redefining wealth as simplicity and balance—this conversation goes far beyond entrepreneurship.Sandeep also shares deeply personal philosophies on life, relationships, parenting, success, and failure, reminding us that enterprises are meant to serve, not just to exit. Legacy is not built by chasing valuation, but by creating meaningful impact.Whether you are:- A budding entrepreneur- A founder at a crossroads- A leader seeking clarity- Or someone simply looking to realign with purposeThis episode offers timeless wisdom, practical frameworks, and grounding truths.🎙️ Welcome to Unbound a space curated to unravel the journeys of extraordinary minds who think beyond limits and live with intention.👉 Watch till the end for a rapid-fire round packed with insights you’ll want to pause and reflect on.