DIY PR pitching to US media with Brett Farmiloe, CEO of HARO | Ep 115

In this episode of Hack Your Own PR, the podcast that helps founders and change-makers tell their story, build credibility without needing a big PR budget, we're chatting with Brett Farmiloe, the Founder and CEO of Featured, and the owner of the iconic Help a Reporter Out — HARO. Brett is literally in the thick of the AI world right now.

What I love about Brett is that he sits at this fascinating intersection between expert sourcing, media opportunities, and the evolving world of AI visibility. He's seen every mistake people make when pitching themselves. He knows what actually helps a journalist say yes. And he's got a front-row seat to how brands are trying to show up inside large language models and what actually moves the needle.

In our conversation, we explore:

• How to use HARO and Featured to land expert commentary pieces
• The anatomy of a pitch that cuts through (including Brett's very cheesy but genuinely helpful HARO acronym)
• Why journalists can immediately spot AI-generated pitches
• What citations really mean for visibility inside LLMs
• The emerging tension between the media industry and AI — and how founders can navigate it

If you're a founder trying to build thought leadership, a not-for-profit leader trying to get your message out, or a publicist wanting to stay ahead of the curve, you will absolutely take away something practical from this chat.

So grab a cuppa, or pop your headphones in while you take the dog for a lap around the block, and let's dive into this conversation with Brett Farmiloe.

Find Odette Barry online:

https://www.odetteandco.com.au/

https://www.instagram.com/odetteandco/

https://www.linkedin.com/in/odette-barry/

Find Brett Farmiloe online

https://www.helpareporter.com/

https://www.instagram.com/helpareporter/

https://www.linkedin.com/in/brettfarmiloe/