D.I.S.C For Dog Trainers - How Personality Types Impacts Your Sales, Services and Client Results

Many dog trainers obsess over methods, protocols and doing things “the right way” - which 99% of the time means their way! They tend to forget clients learn in a variety of ways - if you don’t adapt, they stall and disappear from your classes. In this episode, Jo & Vicky share a simple personality framework (D.I.S.C) that explains why some dog owners want quick, direct instructions while others need time, detail, and reassurance, then explain how to tweak your style to fit their different personalities. They also cover how to use that framework to improve your own performance, business partnerships, make more sales, hire the right people, and inspire them to work at their best. We've got a brand-new business health check for you - it´ll show you exactly where your business is working really fucking well, and where you are haemorrhaging time, money, and energy - all in the time it takes to make a cuppa. Just click the link to take our business health check quiz -https://quiz.caninebusinessacademy.com/health-check KEY TAKEAWAYS To get better client results, you must match how you teach and support to how different personalities actually learn, decide and act. If you build offers, sales pages and processes that only work for your own personality type, you´ll miss out. You need simple options that work for all four personality types. Most “difficult” clients, team members or business partners aren’t difficult. Often, it is just that their default style e.g. task vs people, fast vs slow is clashing with your go to approach. Identifying and understanding your own personality type enables you to deliberately “dial up” or “dial down” your traits to achieve better results. The strongest teams and partnerships are a combination of people with different personality profiles. It covers all of the bases but only works if each member of the team is flexible enough to adapt, when necessary. Understanding personality types also helps with the sales process. It enables you to tweak your message and the point at which you pitch your offer to work for the person you are talking to. BEST MOMENTS “I had to learn … I have to adapt if we're going to make this beneficial for everyone, having this awareness in how you coach as well.” “I need to meet them where they are at.” “Learning all of this stuff, it's given me the ability to step back and go, it's not you. It's a trait that you have that's clashing with mine.” “Ask the question - what do you need from me to make that a success?” EPISODE RESOURCES The Impact Your Personality Profile Has on Your Business with Andy Nisevic https://podcasts.apple.com/gb/podcast/the-impact-your-personality-profile-has-on-your/id1727170978?i=1000668232509 SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 Email: [e-mail] ABOUT THE HOSTS We’re Jo Moorcroft and Vicky Davies. Force-free dog trainers, business strategists, and co-founders of Canine Business Academy. Collectively, we’ve been dog training for nearly three decades, built a six-figure dog training business, and grown CBA into a multi–six-figure global brand, all while raising kids, a university degree and life life'ing. Featured on BBC, FOX and NBC, and authors of Let’s Talk Dog Business Strategy. Giving a shit is the strategy. Getting shit done is the method. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/