In this episode of DEI Matters, we sit down with Asha Parmar, Associate Director at C Space and recognized innovator, to explore how AI intersects with diversity, equity, and inclusion (DEI) in research.

Asha shares her perspective on:

• How AI can support human insight work.
• The risks of bias and misrepresentation in generative AI.
• Practical steps to embed DEI into AI practices.

A thought-provoking conversation for anyone interested in the future of inclusive, responsible research.

Recorded August 8, 2025

Asha Parmar, Associate Director at C Space, a business unit of Escalent. Asha leads generative AI exploration for the Tech & Financial Services team and founded C Space’s Behavior Lab, which drives educational initiatives and uncovers commercial opportunities. Recognized by Women in Innovation as a top innovator, she is known for helping organizations navigate AI adoption while advocating for responsible use and inclusivity.

In this episode of DEI Matters, we speak with Kisha Payton, Chief Belonging & Inclusion Officer at Escalent, about building cultures of belonging in the insights industry. Kisha shares how Escalent’s Inclusion Network is shaping change, the challenges of sustaining DEI amid political and budget pressures, and why equity must remain at the center of inclusion efforts.

Recorded August 7, 2025

Kisha Payton is the Chief Belonging & Inclusion Officer at Escalent, a top research, data analytics and advisory firm. Kisha brings 20 years of cross-sector experience in nonprofit, legal, and for-profit spaces to challenge conventional thinking on inclusion. At Escalent she drives the integration of belonging & inclusion across the enterprise, leads the client-facing Cultural Advisory Group and focuses on building a lasting, holistic inclusive infrastructure. Before joining Escalent, she spent 14 years at C Space, where she established the employee‑resource‑group program and led the company’s DEI ThinkTank.

Kisha earned a Juris Doctor from Duke University and a bachelor’s degree in English from Spelman College. She is widely recognized for her innovative communications and change‑management initiatives and her passion for creating inclusive cultures.

In this episode of DEI Matters, we sit down with Cecilia Yudin, Director of the Center for Diversity, Equity, & Inclusion at Boston University's Questrom School of Business. Cecilia shares her perspective on what meaningful DEI policy looks like at the university level—and why it matters.

We explore how DEI strategies must align with an institution’s broader goals to create lasting impact and discuss the critical role access to opportunity plays in driving equity. From policy design to student experience, this conversation offers valuable insights for organizations looking to lead with purpose and create real change.

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Amy, Christelle, and Melissa get real about why DEI Matters isn't going anywhere.
The name stays. The mission stays. The hard conversations stay.

In a world that needs it more than ever, we're doubling down — because DEI doesn’t just matter. It’s essential.

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Creative Commons CC BY-SA 3.0
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In today's episode, we are joined by Shannon Danzy, Senior Director of Research and Strategy at the Insights Association. Shannon will guide us through best practices for questionnaire design, specifically focusing on how to address sexual orientation and gender identity in a respectful and inclusive manner. With her extensive expertise in research and strategy, Shannon will share valuable insights into how market researchers can create questionnaires that are sensitive to the diverse experiences and identities of respondents. We will explore how inclusive question design can improve data accuracy, foster a more welcoming environment, and ensure that all voices are heard in research studies. Don't miss this in-depth conversation on navigating the complexities of gender and sexual orientation in market research.

October 18, 2024

In today’s episode, our hosts are joined by Ebony Pritchett, a key figure at The Advocacy Group, a qualitative research firm dedicated to gathering insights from underrepresented and often neglected communities. With a deep passion for amplifying voices that are too often overlooked, Ebony shares her valuable expertise in conducting research that reaches and resonates with marginalized groups. We’ll discuss the importance of inclusive research methodologies, the challenges of engaging with underserved populations, and how The Advocacy Group’s unique approach helps drive meaningful change. Tune in as we explore the power of representation in market research and its impact on better business outcomes and social equity.

March 1, 2024

In this episode, we dive deep into the critical issue of mental health in the workplace with Adeola Mead, ND, a leading expert in employee wellbeing. Adeola works with companies to identify the most effective wellbeing solutions, helping organizations create healthier, more supportive environments for their employees. She shares her insights into the importance of mental health and wellness programs, how companies can better support their teams, and the value of understanding employees' mental health needs.

Adeola also offers best practices for designing effective questionnaires to gather meaningful data on employee wellbeing. From ensuring questions are sensitive to framing inquiries that truly uncover the mental health challenges employees face, she provides practical strategies for organizations looking to make a real difference. This episode is a must-listen for anyone looking to foster a healthier, more inclusive workplace for all.

May 14, 2024

In honor of National Disabilities Awareness Month, this episode of DEI Matters is dedicated to fostering inclusivity and accessibility within market research. Our guest, Mindy Bartleson, provides expert insights and actionable strategies for ensuring that individuals with diverse disabilities are not only included but empowered to participate fully in research initiatives.

From leveraging technologies like screen readers to designing surveys that accommodate a wide range of needs, Mindy highlights practical approaches that researchers can implement immediately. We also delve into the importance of cultivating inclusive and respectful research environments, where every respondent feels valued and heard.

This episode goes beyond technical tips, emphasizing the transformative impact of disability-inclusive research on delivering richer insights and driving meaningful change. Whether you're a researcher, marketer, or advocate for accessibility, this conversation offers essential guidance for making your work truly inclusive.

August 5, 2024