DEET & SCENT-Free Bug Protection For Hunters | Will Fontenot

We sit down with Will Fontenot from Hunt Repellent to hear how a DEET-free, scent-free insect repellent went from a South Louisiana problem to a fast-growing product on shelves across multiple states. Along the way we get into the sales grind behind retail growth, plus turkey hunting obsession, public land pressure, and how habitat changes can ripple through waterfowl country.

• the origin of Hunt Repellent and why EPA testing shaped the launch timeline
• why DEET-based products can damage rubber, plastics, and hunting gear
• how the team grows from 30 stores to 250 stores through in-person demos
• why cold calling retailers fails and walking in works
• where the product sells best from mom-and-pop outdoor shops to gas stations near public land
• Will’s background from LSU forestry to account management to leading sales
• Louisiana hunting life from duck hunting decline to going all-in on turkeys
• practical public land turkey strategy focused on access, trucks, and avoiding conflict
• the costs and planning behind chasing a multi-state turkey season
• crawfish farming, water depth, and why duck decline debates get complicated

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