As someone who spent my whole adult life with my emotions being invalidated, I used to be so triggered by the idea that my emotions shouldn't impact my marketing.

Until I realized that while emotions will always be present in business, we can’t let them be in the driver’s seat—or we won’t make money consistently. And as a single parent breadwinner, I can't afford to "wait to feel better." So this episode covers what I have done instead.

There’s a difference between honoring your emotions and letting them be the CEO, marketing director or sales manager.

This episode isn’t about bypassing your emotions. It’s about creating safety in your business so you’re not dependent on motivation, confidence, or creativity in order to show up.

I’m walking you through 4 ways that have helped me and my clients reduce emotional dependency in business—so they can keep marketing and making sales even when life is life-ing.

These are typically the four reasons I see clients stop showing up, stall their sales, or go quiet—because their emotions become drivers vs passengers (your emotions will always be present in the vehicle).

Here’s what I walk through:

• The question I ask myself (and clients) to interrupt emotional spirals
• Why your content strategy must run on facts—not feelings
• How isolation quietly magnifies shame and self-doubt
• What it looks like to add nervous system care to your CEO job description

This isn’t a checklist. You don’t need to do all four.

But even one of these may be the thing that helps you feel safer showing up consistently—and that’s what’s required to build a sustainable business.

Because if your business only makes money when you feel good, you’ll never feel safe in your business.

👉 This is exactly what I help my clients with inside private coaching—creating a business that doesn’t collapse based on your humanity.

Schedule a call to discuss private coaching

Join the waitlist for Reclamation Mastermind

I recorded this as an Instagram Live and a podcast episode at the same time, so you’ll hear me talk to both audiences throughout — but that’s also what gives this episode its live energy.

In this episode, I’m walking you through three reasons your business growth feels harder in 2025 than it used to, what’s actually missing, what to do instead leading up to 2026, and how we are doing this inside Reclamation in Q4.

These are the things that worked in the beginning but eventually stop working — and if you’re feeling like your results aren’t matching your effort anymore, this will help you understand why.

Here’s what I cover:

1️⃣ Selling through likability and referrals but not converting new people (cold leads)

This is where most of us start. You get clients because people like you and trust you as a person — not necessarily because your offer was super clear, but because they knew you or someone referred them.

That can work for a few years, but eventually you run out of warm leads.

What’s missing:

You need to be able to convert cold leads — people who find you on a Tuesday and pay you on a Wednesday. That comes from thought leadership (not just problem-solution content) and messaging that’s anchored in your clients’ words, not yours.

2️⃣ Solving your business problems through content only vs. lead gen and marketing

In the early days, your audience might have grown just by you posting content or through word of mouth. But at a certain point, that stops working — not because you’re doing something wrong, but because the algorithm and your audience have changed.

What’s missing:

Lead generation, not just audience growth. They’re not the same thing.

You need visibility beyond your own platform — third-party credibility that centers your expertise and thought leadership so new, qualified people are finding you consistently.

#1 (Cold leads) and #2 (lead gen) go together.

3️⃣ Delivering results that are bigger than what you’re charging for

This one can be sneaky because it still feels like success — you’re fully booked, but something feels off. Your expertise has outgrown the people you’re serving.

What’s missing:

You need to start talking to your best clients, not all of them.

That might mean solving a higher-level version of the problem or introducing a higher-level way of thinking about it.

Recap: Three things that make your growth feel harder than it used to:

• Selling through likability and referrals but not converting new people (cold leads)
• Solving your problems with content vs. lead gen and marketing
• Delivering results that are bigger than what you’re charging for

And what’s missing:

• The ability to convert colder leads through thought leadership and messaging anchored in your clients’ words
• Lead generation and third-party credibility beyond your own platform
• Talking to your best clients and positioning your work at your current level of mastery

Reclamation Mastermind will help you solve all three of these before the end of November — through a series of Demand Gen done-with-you workshops we’re running inside the program this quarter.

Doors close TONIGHT, October 9th at midnight, and we start the week of October 20th.

Apply and schedule your call now at the link below:

www.marieladelamora.com/reclamation

What if you weren’t afraid of being fully booked—but of what it might cost you?

That was a quiet concern Betty carried—and one so many First Gen entrepreneurs know too well.

As a daughter of Chinese-Burmese immigrants and an Authenticity coach, being booked out initially didn’t feel like freedom. It felt like pressure, perfectionism, and losing space to be.

And yet - Betty became a booked-out coach with a 2-month waitlist while in Reclamation Mastermind.

This is Betty’s second round inside Reclamation and second time on the podcast (my first ever two-time guest!)

In the first round of the mastermind, Betty hit their biggest revenue quarter and landed paid speaking engagements and workshops for big brands like Olly Vitamins.

And this round? She’s fully booked, beyond what was expected as a ‘booked out’ number.

We talk about what it really means to hit your version of capacity, especially when your business is rooted in identity, depth, and alignment—not just strategy.

In this episode:

• How Betty ended up fully booked without chasing it
• Feeling safe to be booked out after a lifetime of over-functioning and overworking
• Why quiet seasons were the key to sustainable growth
• How Reclamation helped structure her marketing to further support and stabilize what was already working (her referrals), while growing her thought leadership, leads and visibility through speaking, LinkedIn and YouTube.

If you’ve been wondering how to grow without changing what’s working—this one’s for you.

If you saw yourself in Betty’s story - know that it can be yours too.

You belong in Reclamation. Doors are open so apply now - we won't reopen again until March 2026.

• Apply for Reclamation: www.marieladelamora.com/reclamation
• Join Betty's newsletter
• Betty's Youtube
• Betty's website