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Cybernomics: The Hidden Costs of Cyber

Cybernomics: The Hidden Costs of Cyber

De: Bruyning Media
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Every Wednesday, Cybernomics delivers straight-to-the-point insights for business leaders who aren’t tech experts but need to make big calls about technology, cybersecurity, and digital strategy.


We break down the hidden costs, incentives, and opportunities behind today’s most important tech decisions. No jargon. Just clear conversations with seasoned tech executives.


Whether you’re budgeting for compliance, evaluating vendors, or planning your next digital investment, Cybernomics helps you make confident, high-impact choices without needing a computer science degree.


New episodes drop every Wednesday.

Follow us on LinkedIn and YouTube for bonus content and real-time updates.

© 2025 Cybernomics: The Hidden Costs of Cyber Economía
Episodios
  • Word on the Street - AI Security’s Rapid Gold Rush with Richard Stiennon

    Word on the Street - AI Security’s Rapid Gold Rush with Richard Stiennon
    Nov 25 2025

    We reconnect with Richard Stiennon to chart how AI is rewriting cybersecurity, from the rise of 290 AI security vendors to SOC automation, investor momentum, and the criteria that separate true AI players from marketing.

    • Explosion of AI security vendors since late 2022
    • Criteria for defining AI-first cybersecurity companies
    • Investor appetite, valuations, and looming acquisitions
    • SOC automation enabling full alert triage
    • Governance gains vs operational impact
    • Guidance for buyers and founders on proof and outcomes

    Yeah, you should definitely get my book


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    7 m
  • Vendors, Stop Telling Me My Problem

    Vendors, Stop Telling Me My Problem
    Nov 24 2025

    In this clip, Karl Mosgofian breaks down why most vendor pitches lose buyers in the first minutes and how to fix it with a simple, direct first-meeting flow. We show how to validate pain fast, lead with what you built, and make differentiation tangible so a champion can emerge.

    • One-slide pain validation with a quick head nod
    • Skip the long problem story and benefit monologue
    • Lead with what you make in plain language
    • Highlight concrete differentiation that fits buyer constraints
    • Use a simple proof point instead of deep technical dives
    • Design a low-friction next step for pilots and security

    FULL EPISODE TITLE: Go-to-Market Strategies of a Veteran CIO

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    5 m
  • Go-to-Market Strategies of a Veteran CIO

    Go-to-Market Strategies of a Veteran CIO
    Oct 29 2025

    We explore how to sell to CIOs who are flooded with pitches yet hungry for real innovation, and how sellers can move from vague benefits to clear outcomes and CFO-ready cases. Carl Mosgofian shares how to frame differentiation, map to the stack, and help champions win internal approval.

    • CIO and CISO partnership realities and reporting nuance
    • Vendor fatigue contrasted with desire for useful innovation
    • Common pitch mistakes and the single validation slide
    • Lead with what the product does and where it fits
    • Differentiation tied to concrete outcomes and costs
    • Shifting from discovery to internal selling mechanics
    • Building a three-slide CFO case with credible ROI
    • Budget thresholds, approvals, and tool consolidation
    • Using networks and reference CFOs to de-risk buys
    • Practical phrasing to ask for next steps and help

    Check us out across all podcast platforms and on YouTube
    If you want to learn more about Bruning Media and what we do, check out Bruyning.com. That is B R U Y N I N G dot com


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    41 m
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