Cyber Talks: The Four Ps of Marketing for Cybersecurity: A Cyber Talks Conversation with Tapan Deka

In my latest Cyber Talks session, developed by BareMetalCyber.com, I sat down with Tapan Deka, assistant professor at Madhavi Skills University, to explore something most cybersecurity leaders feel every day but rarely name: marketing. Not marketing in the agency sense, but the way we “package” our security products, services, and programs so people actually adopt them. In the conversation above, Tapan walks through the classic Four Ps of Marketing—product, price, place, and promotion—and shows how directly they apply to cybersecurity strategy and day-to-day security leadership. If you’ve ever wondered why a technically brilliant security solution still struggles to gain traction, this discussion is worth hitting play on.