Cutting Marketing? That’s Why You’re Not Getting Leads

You're great at what you do. But when business slows down, most service providers cut the one thing that actually gets them clients: their marketing.

Not the client calls. Not the €4 coffee.

The one thing that creates visibility and demand? Gone.

In this episode, I’m breaking down why that’s the first instinct, why it’s a mistake, and what to do instead if you want to keep getting leads, even when things feel shaky.

Because marketing isn’t extra. It is the business.

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