Customer Nurturing: Creating lasting relationships in the age of AI

Customer expectations are changing fast, and loyalty now takes more than just good service. In this episode of The Long Game Dialogues, Vidya Vasudevan (Zoho) and Amit Arora (Digital Transformation Advisor) share how SMEs can build lasting customer relationships through the right mix of automation, personalisation, and community-led trust. Key takeaways:1. How AI helps small teams personalise, automate, and scale customer support2. Using customer data for proactive retention3. Why community-building is a powerful (and overlooked) loyalty strategy4. When to use bots—and when to bring in humans If you’re looking to grow not just customers but advocates, this one’s for you.