Curtis Brinkerhoff: From Registration to Orchestration: Rewiring Deal Flow with AI | Ep. 33

Join Nancy Ridge, Founder of Ridge Innovative, and Curtis Brinkerhoff for an insightful conversation on registration to orchestration, rewiring deal flow with AI. Curtis Brinkerhoff, the Chief Revenue Officer at Impartner, boasts a remarkable career spanning over two decades in the technology sector. His journey in the industry has seen him don pivotal roles such as Sales Director, VP, EVP, COO, and CRO, and led companies from $3M to over $100M in annual revenue. Throughout his tenure, he has not only spearheaded sales but has also led dynamic support, customer service, and marketing teams, showcasing his diverse business acumen and innovative problem-solving approach. This experience, combined with his commitment to innovation and excellence, positions Curtis uniquely in serving Impartner's market needs with utmost professionalism. He emphasizes bringing best-in-class solutions to the heart of the partnerships industry. Outside of work, Curtis is deeply passionate about philanthropy and service. He founded 'Giving is Living,' an organization devoted to long-term educational projects that have made impactful changes in countries like Ethiopia, Philippines, Brazil, and more. Index • 00:54 – Curtis Brinkerhoff’s Background • 05:32 – Evolution of traditional deal flow to the multi-party, AI-powered model • 08:22 – Using AI to measure and reward partner impact • 12:35 – The Distributor Renaissance in a Data-Powered Era • 16:31 – How AI Connects CRMs, Partner Tools, and Attribution • 19:52 – Ensuring Accurate Attribution in Complex Partner Journeys • 24:06 – Scaling Integrated, Customer-Centric Deal Flow • 31:20 – The Innovation Curtis would most like to see gain adoption Links – • Impartner - https://impartner.com/ • Curtis Brinkerhoff LinkedIn – https://www.linkedin.com/in/curtis-brinkerhoff/ If you enjoyed this podcast, be sure to subscribe to us on Soundcloud for more episodes and write us a review! Share this episode with anyone interested in unconventional ideas. Do you have questions, comments, insight on the topics discussed today? Send an email to [e-mail] with Subject: “Culture of Innovation E33”! Follow Us On: iTunes: https://podcasts.apple.com/us/podcast/culture-of-innovation/id1537650821 Amazon Music: https://music.amazon.com/podcasts/ce61f5ea-6e14-4056-bcf4-bdb2717eb9ca/culture-of-innovation Website: https://ridgeinnovative.com Twitter: https://twitter.com/nancy_ridge LinkedIn: https://www.linkedin.com/in/nancy-ridge-085988a YouTube: https://www.youtube.com/channel/UCjEMawW6iUoDcQDjvtKTBzA Soundcloud: https://soundcloud.com/culture-of-innovation